Advertising News
Georganna Simpson
May 25, 2016

Are you at your creative best under an umbrella?

How do you entertain, nurture and challenge 5,000 people? When C2 is in charge, it's attention to detail and risk-taking.

Meet someone new under an umbrella. Take a walk in the (artificial) snow and see what comes of it… it’s what thousands are doing at C2 this week
Meet someone new under an umbrella. Take a walk in the (artificial) snow and see what comes of it… it’s what thousands are doing at C2 this week
PARTNER CONTENT

This week, thousands have travelled to C2 Montréal, a conference that brings creativity and commerce together. But the event does more than talk about creativity; creativity is at the core of everything — umbrellas and snow bring people together, acrobats mask as ushers and live musicians announce everything, even the start of a queue.

Here are our most unexpected moments from today...

-Live music (jazz)
-Jungle
-Flashing L.E.D lights
-Poetry (seriously cool)
-Hats
-Umbrellas
-Bean bags
-More live music
-Antique lamps
-Climbing acrobats
-Climbing non-acrobats  
-Doodling
-Doughnuts
-Brain-dating
-Bird cages

See it in action: https://vine.co/v/i9mLz0WbU7d

See more C2 coverage

 

Source:
Campaign US
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