Kate Nicholson
Aug 5, 2010

Are children fair game for marketers?

Advertising to children is an issue that vexes the marketing industry, as parents, as concerned citizens and as professionals.

What is good’ marketing and what is bad’ And can the ethics in trying to push products to a demographic that has neither an income nor a job, ever be black and white

In a recent article, Alex Bogusky, founding partner of Crispin Porter Bogusky, said it is difficult to find any redeeming value in marketing to children. In fact, he sees the process as destructive.

But Dave McCaughan, regional director of strategic planning, McCann Worldgroup,...

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