Arc W'wide Malaysia leads region's Cannes winners
Arc Worldwide Kuala Lumpur has emerged as the region's big winner in the Cannes direct category, scooping two golds for its 'Best of Both' work (pictured) for Malaysia Airlines' flight crew training centre.
The agency also won a silver Lion for the Women's Aid Organisation's campaign to stop violence against women.
Belgium's I Do grabbed the Grand Prix.
The region's other silver winner was Rediffusion DY&R Mumbai's 'Which book' campaign for Midland Bookstore, while Saatchi & Saatchi Singapore's 'Navy page-turner' recruitment campaign for the Singapore Navy and JWT Hong Kong's 'Improvisation tape' work for Nike scooped bronze Lions.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Creative Minds: Zosia Ella Kilpatrick's quest for ...
An active surfer, a weekend gardener and a wellness enthusiast, the award-winning MullenLowe creative shares secrets to inner peace.
'Why should I worry about benchmarking against ...
Exclusive: Marketing agency R K Swamy's chairman and MD Srinivasan Swamy delves into the details of the company's pioneering IPO listing in India, and why he's focused on where to invest next in tech.
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.