Emily Tan
Apr 20, 2017

Apple to launch Search Ads in ANZ

Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next Tuesday (25 April).

Apple has been running ads within search in the US since last October and claims conversion rates of more than 50 percent.

The company also said the average cost per acquisition is around $1 and can be as low as $0.50 for smaller advertisers.

Apple also promises that ad relevance is prioritised over ad spend so that no developer can dominate search results no matter how much they are willing to pay....

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Vodafone's pugs make PETA pugnacious in India
Premium
2 days ago

Vodafone's pugs make PETA pugnacious in India

The animal-rights organisation called out Vodafone for using the dogs in its ads, saying the brand shouldn't encourage breeding of 'genetically compromised' animals who are often in pain.

Premium
MCEC supports wind farm project
Premium
2 days ago

MCEC supports wind farm project

The Melbourne venue’s involvement will allow it to purchase renewable energy certificates.

Premium
MSL brand expands to Malaysia and Indonesia
Premium
2 days ago

MSL brand expands to Malaysia and Indonesia

Leo Burnett / Arc PR in Malaysia and Leo PR in Indonesia take the MSL name.

Premium
Freeman acquires event tech company Info Salons
Premium
2 days ago

Freeman acquires event tech company Info Salons

The acquisition will help to simplify the event- and show-planning processes for clients.