Omar Oakes
Jan 31, 2019

Apple signals greater role for ad revenue as iPhone sales drop 15%

Smartphone sales are down but growth is in services, including App Store ads.

Apple has signalled that advertising will play a greater role in its future after the tech giant narrowly missed forecast quarterly revenue targets for its strongest trading season.

The festive period is usually Apple’s strongest quarter, but sales of the latest iPhone have performed poorly compared with previous models in the device’s 12-year history.

Revenue from the iPhone the company’s main revenue stream declined 15% year on year to $51.98 billion for...

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