Held for the third year in Singapore, the two-day event will award the ten most outstanding marketing campaigns in the region, including Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Pakistan, Sri Lanka, Thailand, Vietnam and Singapore.
Around 100 campaigns, covering consumer durables, consumer services, food and beverage, non-food FMCG, business services and government, cultural as well as social and environmental categories, will be showcased.
Marit Kievit, global brand director for Lux at Unilever, and Chris ter Steege, director of digital integration, integrated marketing and communications at Philips Asia-Pacific, have been confirmed as keynote speakers.
The Appies will see brand marketers and campaign creators presenting their entries live before judges and audience via an interactive ‘4-6-10’ format. Each presentation will begin with a four minute showreel video summarising the campaign, followed by a live six minute explanation of the key highlights and 10 minutes of questions from the judges and audience.