Clemenger BBDO was named Australia Agency of the Year and Dentsu won Agency of the Year for Japan as The One Show awards wrapped up Friday night in New York.
The following APAC agencies won 'Gold, best of discipline' awards:
- Colenso BBDO Auckland (2)
- Clemenger BBDO Melbourne
- TBWA Hakuhodo
- McCann Worldgroup India Mumbai / McCann Health Delhi / McCann Health Global
Additional Gold winners from the region include:
- BBH Singapore
- BWM Dentsu Melbourne
- CHE Proximity Australia and Revolver/Will O'Rourke Sydney
- DDB New Zealand
- Ogilvy Australia
- Ogilvy Japan
- Ogilvy Singapore
- VML Sydney
(See details on all the APAC-based Gold winners below.)
Globally, the best in show award—among 19,823 entries from 73 countries—went to McCann New York for ”Fearless Girl” on behalf of State Street Global Advisors. The work won nine Gold Pencils.
Other global awards went to:
- Global Agency of the Year: BBDO New York
- Network of the Year: BBDO Worldwide
- Holding Company of the Year: Omnicom Group
- Independent Agency of the Year: Droga5
- Production Company of the Year: The Mill
- Client of the Year: Burger King
| Gold, best of discipline (APAC winners) | ||||
| Agency | Entry | Client | Discipline | Country |
| Clemenger BBDO Melbourne / Melbourne | Give Registry | Myer | Public Relations | L09: Integrated Campaign | Australia |
| McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC | Immunity Charm | Ministry of Public Health, Afghanistan | Health, Wellness & Pharma | X04: Physical Product | India |
| TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo | GREEN LIGHT RUN | adidas Japan | Responsive Environments | N09: Innovation in Responsive Environments | Japan |
| Colenso BBDO / Auckland | Pedigree Selfie STIX Clip | Mars | Intellectual Property | F01: Physical Product | New Zealand |
| Colenso BBDO / Auckland | Pedigree Selfie STIX | Mars | Mobile | H02: Applications | New Zealand |
| Gold (APAC winners) | ||||
| Agency | Entry | Client | Discipline | Country |
| CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney | The Hearing Test in Disguise | Cochlear | Health, Wellness & Pharma | X01: Branded Content | Australia |
| Clemenger BBDO Melbourne / Melbourne | Until We All Belong | Airbnb | Design | C20: Collateral Items - Single or Series | Australia |
| Revolver/Will O'Rourke / Sydney + CHE Proximity / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney | The Hearing Test in Disguise | Cochlear | Moving Image Craft | J18: Audio | Australia |
| BWM Dentsu / Melbourne + Cox Inall Change / Melbourne | Disappearing Person Alerts | Queensland Police | Mobile | H04: Mobile Advertising | Australia |
| Ogilvy Australia / Melbourne | AAMI SmartPlates | AAMI | Mobile | H03: Utility | Australia |
| VML / Sydney | Snaplications | McDonald's Australia | Social Media | R09: Innovation in Social Media | Australia |
| VML / Sydney | Snaplications | McDonald's Australia | Social Media | R05: User-Generated Content | Australia |
| Mccann Worldgroup India / Mubai + Mccann Health / Delhi | The Immunity Charm | Ministry of Public Health, Afghanistan | Design | C39: Print | India |
| Mccann Worldgroup India / Mubai + Mccann Health / Delhi | The Immunity Charm | Ministry of Public Health, Afghanistan | Direct Marketing | D06: Experiential & Installations | India |
| McCann Worldgroup India / Mumbai + Mccann Health / Delhi | The Immunity Charm | Ministry of Public Health, Afghanistan | Intellectual Property | F01: Physical Product | India |
| ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo | HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY | ISSEY MIYAKE INC. | Design | C34: Art Direction - Single or Series | Japan |
| DENTSU INC. / Tokyo | The Art of Cutout, Cobwebs | OLFA Corporation | Design | C38: Printing & Paper Craft - Single or Series | Japan |
| DENTSU INC. / Tokyo | THE BEAUTY OF FOOD LOGISTICS | TOYOTA L&F | Design | C16: Posters - Series | Japan |
| DENTSU INC. / Tokyo | THE BEAUTY OF FOOD LOGISTICS | TOYOTA L&F | Design | C35: Illustration - Single or Series | Japan |
| DENTSU INC. / Tokyo | One plus One. | Ministry of Foreign Affairs of Japan | Design | C38: Printing & Paper Craft - Single or Series | Japan |
| DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo | SUMO GIRLS 82 TECHNIQUES | HOKKOKU SHIMBUN INC. | Design | C34: Art Direction - Single or Series | Japan |
| Masaki Hanahara / Tokyo | Food Typography | H?or Cafe | Design | C35: Illustration - Single or Series | Japan |
| SHA inc. / TOKYO | UNCONTROLLED TYPES by Plotter Drawing | SHA inc. | Design | C38: Printing & Paper Craft - Single or Series | Japan |
| SHA inc. / TOKYO | UNCONTROLLED TYPES by Plotter Drawing | SHA inc. | Design | C38: Printing & Paper Craft - Single or Series | Japan |
| DENTSU INC. / Tokyo | Eating Kabuki with your fingers. | Shochiku co. ltd Minami-za | Print & Outdoor | K07: Posters - Campaign | Japan |
| Ogilvy & Mather Japan GK / Tokyo | The Soy Sauce Posters | Sagawa Shoyu Inc. | Print & Outdoor | K18: Art Direction - Single or Campaign | Japan |
| Ogilvy & Mather Japan GK / Tokyo | The Soy Sauce Posters | Sagawa Shoyu Inc. | Print & Outdoor | K20: Illustration - Single or Campaign | Japan |
| Colenso BBDO / Auckland | Pedigree Selfie STIX | Mars | Branded Entertainment | A14: Mobile Apps | New Zealand |
| Colenso BBDO / Auckland | Anchor Milk Slams | Fonterra Brands NZ | Moving Image Craft | J04: Campaign | New Zealand |
| DDB Group New Zealand / Auckland | Re:scam | Netsafe | Design | C25: Digital Design | New Zealand |
| DDB Group New Zealand / Auckland | Re:scam | Netsafe | Intellectual Property | F02: Digital Product | New Zealand |
| Colenso BBDO / Auckland | The Pedigree Child Replacement Programme | Mars | Print & Outdoor | K04: Magazine - Campaign | New Zealand |
| Colenso BBDO / Auckland | The Pedigree Child Replacement Programme | Mars | Print & Outdoor | K07: Posters - Campaign | New Zealand |
| Ogilvy & Mather Singapore / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy Singapore / Singapore | Pitching French Films To Hollywood | Alliance Française de Singapour | Direct Marketing | D10: Social Media & Viral Marketing - Single | Singapore |
| Ogilvy & Mather Singapore / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy Singapore / Singapore | Pitching French Films To Hollywood | Alliance Française de Singapour | Film | E10: Long Form - Campaign | Singapore |
| BBH / Singapore | The IKEA Human Catalogue | IKEA | Social Media | R03: Campaign | Singapore |
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