Staff Reporters
May 14, 2018

APAC One Show winners: Dentsu, Clemenger, McCann lead region

Colenso BBDO, Clemenger BBDO, TBWA Hakuhodo and McCann win 'best of discipline' awards.

TBWA Hakuhodo's work for Adidas is among the 'best of discipline' winners
TBWA Hakuhodo's work for Adidas is among the 'best of discipline' winners

Clemenger BBDO was named Australia Agency of the Year and Dentsu won Agency of the Year for Japan as The One Show awards wrapped up Friday night in New York.

The following APAC agencies won 'Gold, best of discipline' awards:

  • Colenso BBDO Auckland (2)
  • Clemenger BBDO Melbourne
  • TBWA Hakuhodo
  • McCann Worldgroup India Mumbai / McCann Health Delhi / McCann Health Global

Additional Gold winners from the region include:

  • BBH Singapore
  • BWM Dentsu Melbourne
  • CHE Proximity Australia and Revolver/Will O'Rourke Sydney
  • DDB New Zealand
  • Ogilvy Australia
  • Ogilvy Japan
  • Ogilvy Singapore
  • VML Sydney

(See details on all the APAC-based Gold winners below.)

Globally, the best in show award—among 19,823 entries from 73 countries—went to McCann New York for ”Fearless Girl” on behalf of State Street Global Advisors. The work won nine Gold Pencils.

Other global awards went to:

  • Global Agency of the Year: BBDO New York
  • Network of the Year: BBDO Worldwide
  • Holding Company of the Year: Omnicom Group
  • Independent Agency of the Year: Droga5
  • Production Company of the Year: The Mill
  • Client of the Year: Burger King
Gold, best of discipline (APAC winners)
Agency Entry Client Discipline Country
Clemenger BBDO Melbourne / Melbourne Give Registry Myer Public Relations | L09: Integrated Campaign Australia
McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Immunity Charm Ministry of Public Health, Afghanistan Health, Wellness & Pharma | X04: Physical Product India
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo GREEN LIGHT RUN adidas Japan Responsive Environments | N09: Innovation in Responsive Environments Japan
Colenso BBDO / Auckland Pedigree Selfie STIX Clip Mars Intellectual Property | F01: Physical Product New Zealand
Colenso BBDO / Auckland Pedigree Selfie STIX Mars Mobile | H02: Applications New Zealand

 

Gold (APAC winners)
Agency Entry Client Discipline Country
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney The Hearing Test in Disguise Cochlear Health, Wellness & Pharma | X01: Branded Content Australia
Clemenger BBDO Melbourne / Melbourne Until We All Belong Airbnb Design | C20: Collateral Items - Single or Series Australia
Revolver/Will O'Rourke / Sydney + CHE Proximity / Sydney + The Glue Society Studios / Sydney + Noise International / Sydney The Hearing Test in Disguise Cochlear Moving Image Craft | J18: Audio Australia
BWM Dentsu / Melbourne + Cox Inall Change / Melbourne Disappearing Person Alerts Queensland Police Mobile | H04: Mobile Advertising Australia
Ogilvy Australia / Melbourne AAMI SmartPlates AAMI Mobile | H03: Utility Australia
VML / Sydney Snaplications McDonald's Australia Social Media | R09: Innovation in Social Media Australia
VML / Sydney Snaplications McDonald's Australia Social Media | R05: User-Generated Content Australia
Mccann Worldgroup India / Mubai + Mccann Health / Delhi The Immunity Charm Ministry of Public Health, Afghanistan Design | C39: Print India
Mccann Worldgroup India / Mubai + Mccann Health / Delhi The Immunity Charm Ministry of Public Health, Afghanistan Direct Marketing | D06: Experiential & Installations India
McCann Worldgroup India / Mumbai + Mccann Health / Delhi The Immunity Charm Ministry of Public Health, Afghanistan Intellectual Property | F01: Physical Product India
ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY ISSEY MIYAKE INC. Design | C34: Art Direction - Single or Series Japan
DENTSU INC. / Tokyo The Art of Cutout, Cobwebs OLFA Corporation Design | C38: Printing & Paper Craft - Single or Series Japan
DENTSU INC. / Tokyo THE BEAUTY OF FOOD LOGISTICS TOYOTA L&F Design | C16: Posters - Series Japan
DENTSU INC. / Tokyo THE BEAUTY OF FOOD LOGISTICS TOYOTA L&F Design | C35: Illustration - Single or Series Japan
DENTSU INC. / Tokyo One plus One. Ministry of Foreign Affairs of Japan Design | C38: Printing & Paper Craft - Single or Series Japan
DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo SUMO GIRLS 82 TECHNIQUES HOKKOKU SHIMBUN INC. Design | C34: Art Direction - Single or Series Japan
Masaki Hanahara / Tokyo Food Typography  H?or Cafe Design | C35: Illustration - Single or Series Japan
SHA inc. / TOKYO UNCONTROLLED TYPES by Plotter Drawing SHA inc. Design | C38: Printing & Paper Craft - Single or Series Japan
SHA inc. / TOKYO UNCONTROLLED TYPES by Plotter Drawing SHA inc. Design | C38: Printing & Paper Craft - Single or Series Japan
DENTSU INC. / Tokyo Eating Kabuki with your fingers. Shochiku co. ltd Minami-za Print & Outdoor | K07: Posters - Campaign Japan
Ogilvy & Mather Japan GK / Tokyo The Soy Sauce Posters Sagawa Shoyu Inc. Print & Outdoor | K18: Art Direction - Single or Campaign Japan
Ogilvy & Mather Japan GK / Tokyo The Soy Sauce Posters Sagawa Shoyu Inc. Print & Outdoor | K20: Illustration - Single or Campaign Japan
Colenso BBDO / Auckland Pedigree Selfie STIX Mars Branded Entertainment | A14: Mobile Apps New Zealand
Colenso BBDO / Auckland Anchor Milk Slams Fonterra Brands NZ Moving Image Craft | J04: Campaign New Zealand
DDB Group New Zealand / Auckland Re:scam Netsafe Design | C25: Digital Design New Zealand
DDB Group New Zealand / Auckland Re:scam Netsafe Intellectual Property | F02: Digital Product New Zealand
Colenso BBDO / Auckland The Pedigree Child Replacement Programme Mars Print & Outdoor | K04: Magazine - Campaign New Zealand
Colenso BBDO / Auckland The Pedigree Child Replacement Programme Mars Print & Outdoor | K07: Posters - Campaign New Zealand
Ogilvy & Mather Singapore / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy Singapore / Singapore Pitching French Films To Hollywood Alliance Française de Singapour Direct Marketing | D10: Social Media & Viral Marketing - Single Singapore
Ogilvy & Mather Singapore / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy Singapore / Singapore Pitching French Films To Hollywood Alliance Française de Singapour Film | E10: Long Form - Campaign Singapore
BBH / Singapore The IKEA Human Catalogue IKEA Social Media | R03: Campaign Singapore

 

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