CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | Singapore Police Force Singapore, Yokogawa Singapore, Semir Garment China | 56.1 | 56.1 | 286 | |
| 2 | 2 | Leo Burnett | Infiniti Japan Project, Jidu Auto China Project, Infiniti China Project | 43.7 | Fortis Healthcare India | 42.8 | 98 |
| 3 | 3 | Wunderman Thompson | Dell (Production) India, Innoviti Payment Solutions India, Biofi India | 28.0 | 28.0 | 122 | |
| 4 | 4 | DDB | Mekeni Food Corporation Philippines, Proximo Australia, New Balance Australia | 16.1 | 16.1 | 72 | |
| ↑5 | 8 | Dentsu | Geely China Project, Nintendo Switch China Project, VW, Audi SUVs China | 16.1 | United Airlines Global | 15.1 | 48 |
| ↑6 | 10 | BBDO | Audi Singapore, Hennessy China Project, Lead Construction Korea Project | 14.3 | 14.3 | 63 | |
| ↓7 | 5 | Grey Group | E Learning China Project, Ooredoo Qatar, Tencent China Project | 14.1 | 14.1 | 46 | |
| ↓8 | 6 | McCann Worldgroup | Farfetch China Project, Red Fiber Broadband Philippines Project | 13.4 | 13.4 | 42 | |
| 9 | 9 | VMLY&R | Pizza Hut Australia, Colgate Singapore Project, Top Solvent Thailand | 14.4 | LG TVs Global | 12.0 | 107 |
| ↓10 | 7 | Publicis | Asiamiles Hong Kong Project, Kalpataru Builders India | 12.8 | 11.8 | 45 |
MEDIA AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Zenith | Pet Culture Australia, BAIC China, Carsome, DTwelve Spaces | 33.7 | Techcombank Vietnam | 29.2 | 20 |
| ↑2 | 4 | Wavemaker | L’Oréal India, JD.com Planning China, Lixiang Performance China | 29.0 | South Australia Tourism Australia | 26.7 | 67 |
| 3 | 3 | PHD | Servicenow APAC, Paragon Tech Malaysia, Lead School India | 25.5 | 25.5 | 32 | |
| ↓4 | 2 | Publicis Media | Stellantis Global | 24.0 | 24.0 | 1 | |
| ↑5 | 6 | OMD | Philips Global, Canva Australia, Royal Philips China | 17.5 | Eastspring Thailand | 15.5 | 37 |
| ↓6 | 5 | Carat | General Motors Specialty Vehicles Australia, South Australia Tourism Australia, Mengniu Dairy China | 14.4 | Curtin University Australia | 9.8 | 52 |
| 7 | 7 | Universal McCann | Abbott Nutrition China, CDO Philippines, Game Bean Taiwan Project | 7.8 | 7.8 | 17 | |
| 8 | 8 | Havas Media | OZiva India, Link Aja Indonesia(Offline), Wuling Motors Indonesia | 8.6 | LBC Philippines | 7.5 | 22 |
| ↑9 | 10 | Initiative | Cigna Global, Line Shopping Thailand Project, Taisho Indonesia, Cred India, Plush Sofas Australia | 7.6 | Hamdard(Offline) India | 6.2 | 25 |
| ↓10 | 9 | Spark Foundry | Toyota Australia, Alibaba Cloud China Project, Brown Forman SEA | 4.3 | 4.2 | 8 |
TOP 10 MAY APAC CREATIVE WINS
| AGENCY | ACCOUNT | AREA |
| TBWA | Philips | Global |
| Dentsu | VW, Audi SUVs | China |
| Leo Burnett | Infiniti Project | Japan |
| The Secret Little Agency | StarHub | Singapore |
| VMLY&R | Pizza Hut | Australia |
| Ogilvy | Semir Garment (Parent Co) | China |
| Ogilvy | Singapore Police Force | Singapore |
| BBDO | Audi | Singapore |
| Wunderman Thompson | Click Frenzy | Australia |
| Thinkerbell | REA Project | Australia |
TOP 10 MAY APAC MEDIA WINS
| AGENCY | ACCOUNT | AREA |
| Wavemaker | L’Oréal | India |
| Wavemaker | JD.com - Planning | China |
| OMD | Philips | Global |
| Initiative | Cigna | Global |
| PHD | Servicenow | APAC |
| Mindshare | Fiture | China |
| OMD | Canva | Australia |
| OMD | Royal Philips | China |
| Wavemaker | Lixiang - Performance | China |
| Carat | General Motors Specialty Vehicles | Australia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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