CREATIVE AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1 | 1 | Ogilvy | Nippon Paint Holdings China, Huawei China, Bank of China | 23.2 | Siemens Global | 22.2 | 113 |
2↑ | 5 | DDB | DoorDash Australia, Airtel India Project, Oroton Australia | 11.9 | 11.9 | 20 | |
3↑ | 17 | BBH | Singapore Tourism Board Singapore | 9.2 | 9.2 | 1 | |
4↑ | 7 | BBDO | EBM Insurance Australia, Budweiser China project | 6.5 | 6.5 | 17 | |
5↑ | 13 | M&C Saatchi Group | TikTok Indonesia Project, Shareit Global India Project, Lancar by Danamas Indonesia Project | 1.6 | 1.6 | 8 | |
6↑ | 11 | Saatchi & Saatchi | Siemens Global | 1.0 | 1.0 | 1 | |
7↑ | 26 | Wondrlab | Everest India, Spotify India, Times of India | 0.9 | 0.9 | 19 | |
8↓ | 4 | Wunderman Thompson | LAUNCHMYCAREER India, HSBC India Project, Hero Electric India | 0.8 | 0.8 | 12 | |
9↑ | 87 | The Royals | Deliveroo Australia, SmartPay Australia, Guide Dogs Australia | 0.5 | 0.5 | 4 | |
10↑ | 25 | Kinnect | Berger Paints India, DSM Group India, Birla IVF & Fertility India | 0.3 | 0.3 | 4 |
MEDIA AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1 | 1 | Mindshare | Dyson China, Britannia India, Zegna China | 26.4 | Danamon Indonesia | 25.0 | 26 |
2↑ | 6 | Zenith | Singapore Tourism Board Singapore | 5.2 | 5.2 | 1 | |
3↑ | 4 | PHD | Chanel China, Chanel Hong Kong Project, Paragon Indonesia Digital | 4.4 | 4.4 | 8 | |
4 | - | IPG Team Dynamic | BMW, Mini ANZ AP ZA ME | 2.0 | 2.0 | 2 | |
5 | 5 | OMD | L'Oreal Hong Kong Porject, Te Pukenga New Zealand, Danamon Indonesia | 1.9 | 1.9 | 9 | |
6↓ | 2 | MediaCom | Vinamilk Vietnam Planning & Digital, Raise Financial Services India | 1.7 | Pizza Hut Indonesia Digital | 1.5 | 5 |
7↑ | 26 | Ryvalmedia | Bet365 Digital Australia, Live Nation Australia, New Era Australia | 1.0 | 1.0 | 9 | |
8 | - | Hearts & Science | Superloop Australia Project | 0.2 | 0.2 | 2 | |
9↑ | 21 | Media Kinnect | Turtlemint India | 0.0 | 0.0 | 1 | |
10 | - | DRUM | ANZ New Zealand Projects, James Hardie New Zealand Projects, Bunnings New Zealand Projects | 0.0 | 0.0 | 7 |
TOP 10 APAC CREATIVE WINS
AGENCY | ACCOUNT | AREA |
BBH | STB | Singapore |
DDB | DoorDash | Australia |
Saatchi & Saatchi | Siemens | Global |
DDB | Airtel Project | India |
Ogilvy | Nippon Paint Holdings | China |
Ogilvy | Huawei | China |
Ogilvy | Bank of China | China |
M&C Saatchi Group | TikTok Project | Indonesia |
BBDO | EBM Insurance | Australia |
DDB | Oroton | Australia |
TOP 10 APAC MEDIA WINS
AGENCY | ACCOUNT | AREA |
Mindshare | Dyson | China |
Zenith | STB | Singapore |
PHD | Chanel | China |
Mindshare | Britannia | India |
Mindshare | Zegna | China |
IPG Team Dynamic | BMW, Mini | ANZ AP ZA ME |
MediaCom | Vinamilk Planning & Digital | Vietnam |
Mindshare | PT. PARAGON TECHNOLOGY AND INNOVATION | Indonesia |
Mindshare | Meesho | India |
OMD | L'Oreal Porject | Hong Kong |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].