Staff Reporters
Mar 15, 2021

APAC New Business League: January 2021 report

The dollar totals and rankings start over in R3's first new-business report for 2021, resulting in appearances for some agencies that don't normally rank in the top 10.

APAC New Business League: January 2021 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 1 Ogilvy Dairy Farm Malaysia, Tommy Hilfiger China, Philips Singapore Project 11.9   11.9 53
2 9 VMLY&R IDFC India, Nebula Thailand Project 10.0 Furphy Australia 9.9 33
3 13 McCann Worldgroup Harley Davidson Japan Project, Birla Carbon India, Florasis China Project 5.6   5.6 6
4 3 Wunderman Thompson DTAC Thailand Project, Ford Thailand Project, IKEA Japan Project 4.6   4.6 11
5 8 Leo Burnett Yili Yousuanru China, Case IH Australia, Yinlu China Project 3.3 Fortis Healthcare India 3.3 22
6 7 Sapient Alfa Romeo China, SCHUCO China, NBA China Project 2.9   2.9 9
7 - IPG Team Dynamic BMW India 2.0   2.0 1
8 31 The Womb MPL India, WheelsEMI India 1.9   1.9 2
9 24 BBH GARENA ONLINE China Project, Martell China Project, Hotstar India Project 1.8   1.8 4
10 21 MullenLowe Group HBF Australia, Seventh Generation Singapore Project, OLX Auto India 1.6   1.6 6

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (US$m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (US$m) NUMBER OF WINS
1 5 Zenith L'Oreal China, Sanofi China, Urban Company India 30.8 Techcombank Vietnam 30.6 3
2 2 Wavemaker SAIC - L China, Brita China, XINGYIN (RED) China 10.1   10.1 29
3 6 PHD DIDI China, Calzedonia China, PTT (Petroleum Authority of Thailand) Thailand 7.8   7.8 5
4 15 Havas Media Infiniti China, J&J Acuvue China, TK Maxx Australia 3.3   3.3 5
5 4 MediaCom Longi China, Ecco China, Masterise Homes Vietnam 1.1   1.1 4
6 8 OMD Reckitt Benckiser Taiwan, Gamania Taiwan, Tencent Financial Technology China 0.5   0.5 6
7 14 Universal McCann Department of Tourism Philippines Project, VIG Partner Korea Project, LF Mall Korea Project 0.3   0.3 6
8 10 Initiative Prulife UK Ph Philippines, Ninja Van Ph Philippines Project, ILOILO Project 0.3   0.3 5
9 - Bohemia Chemist2U Australia 0.2   0.2 1
10 12 Spark Foundry Alibaba Cloud China Project 0.1   0.1 1

TOP 10 APAC CREATIVE WINS

AGENCY ACCOUNT AREA
IPG Team Dynamic BMW India
The Womb MPL India
VMLY&R IDFC India
MullenLowe Group HBF Australia
Society Woolworths Australia
M&C Saatchi Origin Energy Australia
VMLY&R Nebula Project Thailand
VMLY&R Friesland Campina  (E-commerce & Digital ) Vietnam
BBH GARENA Project China
BBH PRC - Martell Project China

TOP 10 APAC MEDIA WINS

AGENCY ACCOUNT AREA
Zenith L'Oreal China
PHD DIDI China
Havas Media Infiniti China
Wavemaker SAIC - L China
PHD CALZEDONIA China
Mindshare Health & Happiness Group Project China
Mindshare Ford China Project China
Wavemaker Brita China
Wavemaker XINGYIN (RED) China
Wavemaker Zydus Cadila Pharmaceutical India

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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