CREATIVE AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1 | 1 | Ogilvy | Dairy Farm Malaysia, Tommy Hilfiger China, Philips Singapore Project | 11.9 | 11.9 | 53 | |
2 | 9 | VMLY&R | IDFC India, Nebula Thailand Project | 10.0 | Furphy Australia | 9.9 | 33 |
3 | 13 | McCann Worldgroup | Harley Davidson Japan Project, Birla Carbon India, Florasis China Project | 5.6 | 5.6 | 6 | |
4 | 3 | Wunderman Thompson | DTAC Thailand Project, Ford Thailand Project, IKEA Japan Project | 4.6 | 4.6 | 11 | |
5 | 8 | Leo Burnett | Yili Yousuanru China, Case IH Australia, Yinlu China Project | 3.3 | Fortis Healthcare India | 3.3 | 22 |
6 | 7 | Sapient | Alfa Romeo China, SCHUCO China, NBA China Project | 2.9 | 2.9 | 9 | |
7 | - | IPG Team Dynamic | BMW India | 2.0 | 2.0 | 1 | |
8 | 31 | The Womb | MPL India, WheelsEMI India | 1.9 | 1.9 | 2 | |
9 | 24 | BBH | GARENA ONLINE China Project, Martell China Project, Hotstar India Project | 1.8 | 1.8 | 4 | |
10 | 21 | MullenLowe Group | HBF Australia, Seventh Generation Singapore Project, OLX Auto India | 1.6 | 1.6 | 6 |
MEDIA AGENCY PERFORMANCE LEAGUE
RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
1 | 5 | Zenith | L'Oreal China, Sanofi China, Urban Company India | 30.8 | Techcombank Vietnam | 30.6 | 3 |
2 | 2 | Wavemaker | SAIC - L China, Brita China, XINGYIN (RED) China | 10.1 | 10.1 | 29 | |
3 | 6 | PHD | DIDI China, Calzedonia China, PTT (Petroleum Authority of Thailand) Thailand | 7.8 | 7.8 | 5 | |
4 | 15 | Havas Media | Infiniti China, J&J Acuvue China, TK Maxx Australia | 3.3 | 3.3 | 5 | |
5 | 4 | MediaCom | Longi China, Ecco China, Masterise Homes Vietnam | 1.1 | 1.1 | 4 | |
6 | 8 | OMD | Reckitt Benckiser Taiwan, Gamania Taiwan, Tencent Financial Technology China | 0.5 | 0.5 | 6 | |
7 | 14 | Universal McCann | Department of Tourism Philippines Project, VIG Partner Korea Project, LF Mall Korea Project | 0.3 | 0.3 | 6 | |
8 | 10 | Initiative | Prulife UK Ph Philippines, Ninja Van Ph Philippines Project, ILOILO Project | 0.3 | 0.3 | 5 | |
9 | - | Bohemia | Chemist2U Australia | 0.2 | 0.2 | 1 | |
10 | 12 | Spark Foundry | Alibaba Cloud China Project | 0.1 | 0.1 | 1 |
TOP 10 APAC CREATIVE WINS
AGENCY | ACCOUNT | AREA |
IPG Team Dynamic | BMW | India |
The Womb | MPL | India |
VMLY&R | IDFC | India |
MullenLowe Group | HBF | Australia |
Society | Woolworths | Australia |
M&C Saatchi | Origin Energy | Australia |
VMLY&R | Nebula Project | Thailand |
VMLY&R | Friesland Campina (E-commerce & Digital ) | Vietnam |
BBH | GARENA Project | China |
BBH | PRC - Martell Project | China |
TOP 10 APAC MEDIA WINS
AGENCY | ACCOUNT | AREA |
Zenith | L'Oreal | China |
PHD | DIDI | China |
Havas Media | Infiniti | China |
Wavemaker | SAIC - L | China |
PHD | CALZEDONIA | China |
Mindshare | Health & Happiness Group Project | China |
Mindshare | Ford China Project | China |
Wavemaker | Brita | China |
Wavemaker | XINGYIN (RED) | China |
Wavemaker | Zydus Cadila Pharmaceutical | India |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].