Emily Tan
Jun 23, 2015

APAC adspend to grow 6.3%, global 4%: Magna & ZO

ASIA-PACIFIC - The region's ad spending is expected to grow 6.3 per cent to US$147.2 billion in 2015 on the back of improving markets China, Australia and Japan, according to IPG Mediabrands' Magna Global.

Source:123rf

Both Magna's report, and ZenithOptimedia's published around the same time anticipate the global growth will be around 3.9 per cent Magna to 4.2 per cent ZO. 

Beyond this point, the reports differ in terms of  breakdown. ZO splits Asia-Pacific into 'Advanced Asia, 'Fast-track Asia' and Japan, whereas Magna opts to address the region as a whole and by selected market. 


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