Omar Oakes
Aug 24, 2017

Analysts on WPP: 'expected bad, got worse'

However, top-line weakness driven by FMCG giants cutting marketing spend over the last year is a situation that may reverse.

Business analysts have generally agreed that WPP's half-year earnings fell below expectations given recent market commentary, but have offered mixed guidance going forward.

Ian Whittaker, media analyst at Liberum, recommended WPP as a buy despite the company’s half-year results being likely to disappoint. 

WPP’s top-line weakness, Whittaker said, is partly driven by FMCG giants Procter Gamble and...

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