Adrian Peter Tse
Jun 10, 2015

AnalogFolk launches Hong Kong office

HONG KONG - Independent digital marketing agency AnalogFolk has opened an office in Hong Kong, appointing Chris Ryan and Harry Llufrio to lead its first offering in Asia.

L-R: Ryan, Llufrio
L-R: Ryan, Llufrio

AnalogFolk has offices in London, New York, Portland and Sydney. The Hong Kong office, which expands the agency's presence globally and in Asia, will work in close collaboration with the wider agency to service a growing global client list, according to the agency. 

Bill Brock and Matt Dyke founded AnalogFolk in London in 2008. The agency opened in Sydney in 2011, debuted in New York in 2013 and added a Portland office earlier this year.

For the Hong Kong office, Ryan, formerly CEO of Isobar Hong Kong, joins AnalogFolk as managing director and partner for Asia-Pacific, while Llufrio, formerly of Lowe Profero, joins as creative UX director and partner for Asia-Pacific.

Both Ryan and Llufrio will be responsible for establishing AnalogFolk's offering in Hong Kong and servicing clients from across the region.

The office will specialise in the development of innovative interactive platforms and experiences to boost greater customer engagement for its clients. It will largely concentrate on design and user experience, as well as the understanding of customer behaviours in the digital space.

Ryan has over 20 years of marketing agency experience from across Europe and Asia, and 15 years working specifically in digital. He was most recently the executive director of international clients at Isobar APAC.

At Isobar, Ryan led all Aegis Media services in the market, incorporating Carat, iProspect and Isobar. During his career he has worked with brands including Kellogg’s, Lloyds TSB, Travelex, SEGA, Philips and Pernod Ricard.

At Lowe Profero Llufrio was experience design director for SEA, working on major accounts in the region.

 

Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.