The brand leaders and strategists making up the juries reviewed a record 1,231 entries submitted by hopefuls in 20 countries, selecting 324 entries.
China and India tied with 69 shortlisted entries each, followed by Singapore and then Australia.
Winners will be honoured at an awards ceremony on the evening of 31 May at the Grand Hyatt Singapore, following the Asian Marketing Effectiveness & Strategy Conference that day. Please visit www.ames.asia for information.
"Everything is possible today," said Gerald Ang, global digital leader for General Electric and Jury President for the Digital Strategy Jury. "With that lens, we are looking for the right mix in your strategy, driven by data, technology, customer and creativity that demonstrates purpose to your customers with clear business outcomes.”
The shortlist appears below, broken down by the awards programme's five sections:
- Effectiveness (135 entries)
- Media Strategy (71 entries)
- Digital Strategy (73 entries)
- Data & Analytics (32 entries)
- Ecommerce (13 entries)
| Category | Campaign | Advertiser | Agency | Country |
| EFP01 - Non-Alcoholic Beverages | Sprite Summer - Release your summer in 100 ways | Coca Cola | Isobar | China |
| EFP01 - Non-Alcoholic Beverages | 2015 Coke Summer Campaign | Coca Cola | McCann- Erikson Shanghai | China |
| EFP01 - Non-Alcoholic Beverages | Taste of Togetherness | Hindustan Unilever | Ogilvy & Mather | India |
| EFP02 - Alcoholic Beverages & Tobacco | The Unofficial Official Beer of Singapore | Asia Pacific Breweries | BBDO | Singapore |
| EFP02 - Alcoholic Beverages & Tobacco | Brewtroleum | DB Breweries | Colenso BBDO | New Zealand |
| EFP02 - Alcoholic Beverages & Tobacco | Guinness Batik Campaign | Diageo Indonesia | PT BBDO Proximity | Indonesia |
| EFP03 - Food Products | Must Be Milk | Fonterra Brands, Anchor | Colenso BBDO | New Zealand |
| EFP03 - Food Products | Jelly Tip July | Fonterra Brands, Tip Top | Colenso BBDO | New Zealand |
| EFP03 - Food Products | Dove Silky Smooth ASMR | Mars Food | BBDO and Proximity | China |
| EFP03 - Food Products | Snickers Hungry Slip-Ups | Mars Food | BBDO and Proximity | Hong Kong |
| EFP03 - Food Products | Nam Ngu - The Best Meal in the World | Masan Consumer | Redder Advertising | Vietnam |
| EFP03 - Food Products | Lay's Can't Hold Us! | Pepsico | J. Walter Thompson Taipei | Taiwan |
| EFP03 - Food Products | #MyFamilyCan | SPC Ardmona | Leo Burnett Melbourne | Australia |
| EFP04 - Home Furnishing, Appliances, Maintenance & Household Products | Ariel - Share The Load | P&G | BBDO India | India |
| EFP04 - Home Furnishing, Appliances, Maintenance & Household Products | Comfort Pure SoftTest | Unilever | Ogilvy & Mather | Singapore |
| EFP04 - Home Furnishing, Appliances, Maintenance & Household Products | OMO - Gallery of Dreams | Unilever | MullenLowe | Vietnam |
| EFP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries | Libra I Am Fearless | Asaleo Care | Clemenger BBDO Melbourne | Australia |
| EFP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries | Flake Out | Bayer HealthCare | BBDO and Proximity | China |
| EFP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries | FutureChild | Hindustan Unilever | MullenLowe | Singapore |
| EFP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries | Moods | HLL Lifecare | Rediffusion Y&R | India |
| EFP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries | Huggies Dance Club | Kimberly Clark | Ogilvy & Mather | Vietnam |
| EFP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries | The Life Saving Dot | Talwar Traders | Grey Group | Singapore |
| EFP06 - Other Consumer Products (including durable goods) | Start Something New | Apple Inc. | TBWA \ Media Arts Lab | China |
| EFP06 - Other Consumer Products (including durable goods) | Lucy the Robot | Double Robotics | Atomic 212° Group | Australia |
| EFP06 - Other Consumer Products (including durable goods) | The World's Happiest Office | OfficeMate | Ogilvy & Mather Bangkok | Thailand |
| EFP06 - Other Consumer Products (including durable goods) | Tata Sky Daily Recharge | Tata Sky | Ogilvy & Mather | India |
| EFP07 - Cars & Automotive Services | Mercedes Repurchase Reminder | Daimler AG | Clemenger BBDO Melbourne | Australia |
| EFP07 - Cars & Automotive Services | MAZDA Challenger Campaign | Mazda | J. Walter Thompson Taipei | Taiwan |
| EFP07 - Cars & Automotive Services | Masterbrand Campaign | Mercedes-Benz China | BBDO and Proximity | China |
| EFP07 - Cars & Automotive Services | The Xtreme Delivery | Nissan | TBWA\Hakuhodo Inc | Japan |
| EFP08 - Lifestyle | A Different Paris | Airbnb | TBWA\ Group | Singapore |
| EFP08 - Lifestyle | Half A Dish | Café de Coral Fast Food | Mccann & Spencer | Hong Kong |
| EFP08 - Lifestyle | Cat Street View | Hiroshima prefecture | I&S BBDO | Japan |
| EFP08 - Lifestyle | Diving into Data for Narellan | Narellan Pools | Affinity | Australia |
| EFP08 - Lifestyle | Together for a lifetime | Platinum Guild International | BBDO and Proximity | China |
| EFP08 - Lifestyle | Scoot Matrix | Scoot | Publicis | Singapore |
| EFP08 - Lifestyle | Infrequent Flyers | Tiger Airways | McCann | Australia |
| EFP08 - Lifestyle | Great Chinese Names for Great Britain | VisitBritain & UKVI | Ogilvy & Mather | China |
| EFP08 - Lifestyle | KFC - Beyond Number One | Yum! | Mindshare | China |
| EFP09 - Financial Services, Commercial Public Services, Business Products & Services | Destiny or sum of actions? Where does Life Insurance find a role | Birla Sun Life Insurance | Taproot Dentsu India | India |
| EFP09 - Financial Services, Commercial Public Services, Business Products & Services | Dining - #WhatsOnYourPlate | Citibank | MEC Global | India |
| EFP09 - Financial Services, Commercial Public Services, Business Products & Services | DBS Eminent Card - Friendly Rivalry | DBS Bank | Mccann & Spencer | Hong Kong |
| EFP09 - Financial Services, Commercial Public Services, Business Products & Services | A Golden Opportunity | Fuji Xerox | Republik | New Zealand |
| EFP09 - Financial Services, Commercial Public Services, Business Products & Services | Real Claims | Insurance Australia Group | Colenso BBDO | New Zealand |
| EFP09 - Financial Services, Commercial Public Services, Business Products & Services | Maxis Screen Savour | Maxis | APD | Malaysia |
| EFP09 - Financial Services, Commercial Public Services, Business Products & Services | NAB Velocity | National Australia Bank | Clemenger BBDO Melbourne | Australia |
| EFP09 - Financial Services, Commercial Public Services, Business Products & Services | Unitec New Zealand Teaches the Tertiary Sector a Lesson | Unitec | Republik | New Zealand |
| EFP09 - Financial Services, Commercial Public Services, Business Products & Services | Uncle Sim's So Simple Tips | Visa | BBDO | Singapore |
| EFP09 - Financial Services, Commercial Public Services, Business Products & Services | Visa The Voice | Visa Information System | BBDO and Proximity | China |
| EFP09 - Financial Services, Commercial Public Services, Business Products & Services | Fast internet is a force for good | Vodafone | Ogilvy & Mather | India |
| EFP09 - Financial Services, Commercial Public Services, Business Products & Services | Power to migrants | Vodafone mPesa | Ogilvy & Mather | India |
| EFP10 - Publications & Media | Go Solo | Star India | MullenLowe Lintas Group | India |
| EFP12 - Charities, Public Health & Safety, and Public Awareness Messages | Dentsu Mama Lab | ActionAid | Dentsu Inc. | India |
| EFP12 - Charities, Public Health & Safety, and Public Awareness Messages | Half A Dish | Café de Coral Fast Food | Mccann & Spencer | Hong Kong |
| EFP12 - Charities, Public Health & Safety, and Public Awareness Messages | Food for Hope | Grantline, Inc. | TBWA Santiago Mangada Puno | Philippines |
| EFP12 - Charities, Public Health & Safety, and Public Awareness Messages | #EndAcidSale | Make Love Not Scars | Ogilvy & Mather | India |
| EFP12 - Charities, Public Health & Safety, and Public Awareness Messages | The Painted Smile | Operation Smile Foundation | BBDO | Thailand |
| EFP12 - Charities, Public Health & Safety, and Public Awareness Messages | A for Anthem | The Akanksha Foundation | Ogilvy & Mather | India |
| EFS01 - Innovative Use of Media | Lucy the Robot | Double Robotics | Atomic 212° Group | Australia |
| EFS01 - Innovative Use of Media | Cat Street View | Hiroshima Prefecture | I&S BBDO | Japan |
| EFS01 - Innovative Use of Media | PEDIGREE Found | MARS | Colenso BBDO | New Zealand |
| EFS01 - Innovative Use of Media | Breaker Benches | Nestlé | J. Walter Thompson | Philippines |
| EFS01 - Innovative Use of Media | Ariel - Share The Load | P&G | BBDO India | India |
| EFS01 - Innovative Use of Media | Making Confidence Real for Men, Virtually | Procter &Gamble (China) Marketing | BBDO and Proximity | China |
| EFS01 - Innovative Use of Media | KFC - Beyond Number One | Yum! | Mindshare | China |
| EFS02 - Branded Content | The Code Word | Bayer HealthCare | J. Walter Thompson | Hong Kong |
| EFS02 - Branded Content | Lucy the Robot | Double Robotics | Atomic 212° Group | Australia |
| EFS02 - Branded Content | 2015 Daktarin IMC Campaign | Johnson & Johnson | BBDO and Proximity | China |
| EFS02 - Branded Content | Ariel - Share The Load | P&G | BBDO India | India |
| EFS02 - Branded Content | Together for a lifetime | Platinum Guild International | BBDO and Proximity | China |
| EFS02 - Branded Content | Scoot Matrix | Scoot | Publicis | Singapore |
| EFS02 - Branded Content | House of Little Moments | Uni-President | ADK | Taiwan |
| EFS02 - Branded Content | Great Chinese Names for Great Britain | VisitBritain & UKVI | Ogilvy & Mather | China |
| EFS03 - Sponsorship & Event Marketing | The Bar That Jack Built on Tour | Brown-Forman | Red Guerilla | Australia |
| EFS03 - Sponsorship & Event Marketing | Invisible Darkness | Chevron | SoHo Square Marketing | China |
| EFS03 - Sponsorship & Event Marketing | Lucy the Robot | Double Robotics | Atomic 212° Group | Australia |
| EFS03 - Sponsorship & Event Marketing | 2015 Daktarin IMC Campaign | Johnson & Johnson | BBDO and Proximity | China |
| EFS03 - Sponsorship & Event Marketing | The Emotional Trailer | Melbourne International Film Festival | McCann | Australia |
| EFS03 - Sponsorship & Event Marketing | Xbox Drive to Win | Microsoft | The Spaceship | Australia |
| EFS03 - Sponsorship & Event Marketing | FutureChild | Unilever | MullenLowe | Singapore |
| EFS03 - Sponsorship & Event Marketing | Visa Ride On | Visa Information System | BBDO and Proximity | China |
| EFS03 - Sponsorship & Event Marketing | Glenfiddich Valley of the Deer Experience | William Grant & Sons | Goodstuph | Singapore |
| EFS04 - Insights / Strategic Thinking | Libra I Am Fearless | Asaleo Care | Clemenger BBDO Melbourne | Australia |
| EFS04 - Insights / Strategic Thinking | Invisible Darkness | Chevron | SoHo Square Marketing | China |
| EFS04 - Insights / Strategic Thinking | Brave and Beautiful | Dabur | MullenLowe Lintas Group | India |
| EFS04 - Insights / Strategic Thinking | Guinness Batik Campaign | Diageo | PT BBDO Proximity | Indonesia |
| EFS04 - Insights / Strategic Thinking | Must be Milk | Fonterra Brands, Anchor | Colenso BBDO | New Zealand |
| EFS04 - Insights / Strategic Thinking | From Shining Clothes To Shining Careers | Hindustan Unilever | J. Walter Thompson | India |
| EFS04 - Insights / Strategic Thinking | 3 More Years | Hindustan Unilever Ltd. | MullenLowe Lintas Group | India |
| EFS04 - Insights / Strategic Thinking | Taste of Togetherness | Hindustan Unilever Ltd. | Ogilvy & Mather | India |
| EFS04 - Insights / Strategic Thinking | Moods | HLL Lifecare Limited | Rediffusion Y&R | India |
| EFS04 - Insights / Strategic Thinking | Nestlé Munch - Munchification | Nestlé | J. Walter Thompson | India |
| EFS04 - Insights / Strategic Thinking | Ariel - Share The Load | P&G | BBDO India | India |
| EFS04 - Insights / Strategic Thinking | Together for a lifetime | Platinum Guild International | BBDO and Proximity | China |
| EFS04 - Insights / Strategic Thinking | Comfort Pure SofTest | Unilever | Ogilvy & Mather | Singapore |
| EFS04 - Insights / Strategic Thinking | FutureChild | Unilever | MullenLowe | Singapore |
| EFS04 - Insights / Strategic Thinking | Visa The Voice | Visa Information System | BBDO and Proximity | China |
| EFS05 - Small Budget Marketing Campaign | Changing Room | C&A (CHINA) Co. | Beijing Dentsu Advertising Co. | China |
| EFS05 - Small Budget Marketing Campaign | Lucy the Robot | Double Robotics | Atomic 212° Group | Australia |
| EFS05 - Small Budget Marketing Campaign | A Golden Opportunity | Fuji Xerox | Republik | New Zealand |
| EFS05 - Small Budget Marketing Campaign | #EndAcidSale | Make Love Not Scars | Ogilvy & Mather | India |
| EFS05 - Small Budget Marketing Campaign | Snickers Hungry Slip-Ups | Mars Foods | BBDO and Proximity | Hong Kong |
| EFS05 - Small Budget Marketing Campaign | Inspiring Spirit | Scoot | Saatchi & Saatchi | Singapore |
| EFS05 - Small Budget Marketing Campaign | #GodSaveTheOcean | SPROUTS Environment Trust | Ogilvy & Mather | India |
| EFS05 - Small Budget Marketing Campaign | The Life Saving Dot | Talwar Traders | Grey Group | Singapore |
| EFS05 - Small Budget Marketing Campaign | Chor Chang | WWF | Ogilvy & Mather Bangkok | Thailand |
| EFS06 - Marketing Campaign for Regional Brand Development | #notatourist | Visa Worldwide | BBDO | Singapore |
| EFS07 - Marketing Campaign for National Brand Development | Guinness Batik Campaign | Diageo | PT BBDO Proximity | Indonesia |
| EFS07 - Marketing Campaign for National Brand Development | Drinks and Memories | Hector Beverages | MullenLowe Lintas Group | India |
| EFS07 - Marketing Campaign for National Brand Development | Snickers Hungry Slip-Ups | Mars Foods | BBDO and Proximity | Hong Kong |
| EFS07 - Marketing Campaign for National Brand Development | Digital & E-Commerce Engine - A Revolutionary Convergence | MasterCard | Digital Arts Network | Singapore |
| EFS07 - Marketing Campaign for National Brand Development | MAGGI - #WEMISSYOUTOO | Nestlé | McCann Worldgroup | India |
| EFS07 - Marketing Campaign for National Brand Development | Ariel - Share The Load | P&G | BBDO India | India |
| EFS07 - Marketing Campaign for National Brand Development | A for Anthem | The Akanksha Foundation | Ogilvy & Mather | India |
| EFS07 - Marketing Campaign for National Brand Development | FutureChild | Unilever | MullenLowe | Singapore |
| EFS07 - Marketing Campaign for National Brand Development | Visa The Voice | Visa Information System | BBDO and Proximity | China |
| EFS07 - Marketing Campaign for National Brand Development | Fast internet is a force for good | Vodafone | Ogilvy & Mather | India |
| EFS07 - Marketing Campaign for National Brand Development | Power to migrants | Vodafone mPesa | Ogilvy & Mather | India |
| EFS08 - Sustained Success | An Idea Can Change Your Life | Idea Cellular | MullenLowe Lintas Group | India |
| EFS08 - Sustained Success | It's More Fun in the Philippines | Philippine Department of Tourism | BBDO Guerrero | Philippines |
| EFS08 - Sustained Success | The Joy Exchange | The Akanksha Foundation | Ogilvy & Mather | India |
| EFS09 - Integrated Marketing Campaign | Invisible Darkness | Chevron | SoHo Square Marketing | China |
| EFS09 - Integrated Marketing Campaign | Guinness Batik Campaign | Diageo | PT BBDO Proximity | Indonesia |
| EFS09 - Integrated Marketing Campaign | Huggies Dance Club | Kimberly Clark | Ogilvy & Mather | Vietnam |
| EFS09 - Integrated Marketing Campaign | The Emotional Trailer | Melbourne International Film Festival | McCann | Australia |
| EFS09 - Integrated Marketing Campaign | Ariel - Share The Load | P&G | BBDO India | India |
| EFS09 - Integrated Marketing Campaign | Infrequent Flyers | Tiger Airways | McCann | Australia |
| EFS09 - Integrated Marketing Campaign | Restaurant Australia | Tourism Australia | Clemenger BBDO | Australia |
| EFS09 - Integrated Marketing Campaign | FutureChild | Unilever | MullenLowe | Singapore |
| EFS09 - Integrated Marketing Campaign | House of Little Moments | Uni-President | ADK Taiwan | Taiwan |
| EFS09 - Integrated Marketing Campaign | Uncle Sim's So Simple Tips | Visa | BBDO | Singapore |
| EFS09 - Integrated Marketing Campaign | Visa The Voice | Visa Information System | BBDO and Proximity | China |
| EFS09 - Integrated Marketing Campaign | Great Chinese Names for Great Britain | VisitBritain & UKVI | Ogilvy & Mather | China |
| EPF11 - Corporate Image & Information | Wish Chain | Flipkart | MullenLowe Lintas Group | India |
| EPF11 - Corporate Image & Information | From Shining Clothes To Shining Careers | Hindustan Unilever | J. Walter Thompson | India |
| Category | Campaign | Advertiser | Agency | Country |
| MSP02 - Alcoholic Beverages & Tobacco | Brewtroleum | DB Breweries | Colenso BBDO | New Zealand |
| MSP03 - Food Products | Snickers Hungry Slip-Ups | Mars Food | BBDO and Proximity | Hong Kong |
| MSP03 - Food Products | Happy Pocky Faces | Shanghai Ezaki Glico Foods | Beijing Dentsu Advertising Co. | China |
| MSP04 - Home Furnishing, Appliances, Maintenance & Household Products | Ariel - Share The Load | Procter & Gamble | BBDO India | India |
| MSP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries | First Move | Hindustan Unilever | Mindshare | India |
| MSP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries | The Language of Hair | Unilever | Mindshare | Vietnam |
| MSP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries | Tempo - Creative fashion projects | Vinda International | OMD | China |
| MSP07 - Cars & Automotive Services | Castrol CRB Minitruck Launch | Castrol | Ogilvy & Mather | India |
| MSP07 - Cars & Automotive Services | Lexus LX570 “Mars Test Drive” | Toyota Motor | ZenithOptimedia | China |
| MSP08 - Lifestyle | Diving into Data for Narellan | Narellan Pools | Affinity | Australia |
| MSP08 - Lifestyle | Great Chinese Names for Great Britain | VisitBritain & UKVI | Ogilvy & Mather | China |
| MSP08 - Lifestyle | KFC - Beyond Number One | Yum! | Mindshare | China |
| MSP09 - Financial Services, Commercial Public Services, Business Products & Services | ASB Snap Scholarships | ASB | Carat | New Zealand |
| MSP09 - Financial Services, Commercial Public Services, Business Products & Services | Price of Living 2040 | Manulife | PHD | Hong Kong |
| MSP09 - Financial Services, Commercial Public Services, Business Products & Services | Visa Rental Bike | Visa | OMD | China |
| MSP12 - Charities, Public Health, Safety & Public Awareness Messages | Changing Room | C&A | Beijing Dentsu Advertising Co. | China |
| MSP12 - Charities, Public Health, Safety & Public Awareness Messages | UQuitIQuit | Cipla | mSix | India |
| MSP12 - Charities, Public Health, Safety & Public Awareness Messages | The Anti-Abuse Soundcheck | Foundation for Women | Dentsu Plus | Thailand |
| MSP12 - Charities, Public Health, Safety & Public Awareness Messages | The Face of Litter | Hong Kong CleanUp | Ogilvy & Mather Group | Hong Kong |
| MSP12 - Charities, Public Health, Safety & Public Awareness Messages | #EndAcidSale | Make Love Not Scars | Ogilvy & Mather | India |
| MSP12 - Charities, Public Health, Safety & Public Awareness Messages | The Message from The Lungs | Thai Health Promotion Foundation | BBDO Bangkok | Thailand |
| MSP12 - Charities, Public Health, Safety & Public Awareness Messages | A for Anthem | The Akanksha Foundation | Ogilvy & Mather | India |
| MSS01 - Branded Content | How Cricket Changed The Game of Bowling | Ardent Leisure | Match Media | Australia |
| MSS01 - Branded Content | Stop Saying "NO". Experience the Power of "YES" with Your Child | Dutch Lady Milk Industries | IPG Mediabrands | Malaysia |
| MSS01 - Branded Content | #EndAcidSale | Make Love Not Scars | Ogilvy & Mather | India |
| MSS01 - Branded Content | Oreo Wonderfilled Bands | Mondelez | Carat | Singapore |
| MSS01 - Branded Content | Ariel - Share The Load | Procter & Gamble | BBDO India | India |
| MSS01 - Branded Content | Great Chinese Names for Great Britain | VisitBritain & UKVI | Ogilvy & Mather | China |
| MSS02 - Sponsorship & Event Marketing | ASB All Blacks Sponsorship | ASB Bank | Carat | New Zealand |
| MSS02 - Sponsorship & Event Marketing | Lucy the Robot | Double Robotics | Atomic 212° Group | Australia |
| MSS02 - Sponsorship & Event Marketing | Happy Pocky Faces | Shanghai Ezaki Glico Foods | Beijing Dentsu Advertising Co. | China |
| MSS03 - Digital Media | Food Face-off #WhatsOnYourPlate | Citibank | MEC Global | India |
| MSS03 - Digital Media | Keep Calm and Visit Diu | Daman and Diu Tourism | Ogilvy & Mather | India |
| MSS03 - Digital Media | #EndAcidSale | Make Love Not Scars | Ogilvy & Mather | India |
| MSS03 - Digital Media | Price of Living 2040 | Manulife | PHD | Hong Kong |
| MSS03 - Digital Media | #HomeIs | Vietnam Soya Products | Mindshare | Vietnam |
| MSS03 - Digital Media | KFC - Beyond Number One | Yum! | Mindshare | China |
| MSS04 - Mobile | How we used a child's voice on mobile to save lives | Maxis | IPG Mediabrands | Malaysia |
| MSS04 - Mobile | Blockbuster Box | Pizza Hut | Ogilvy & Mather Group | Hong Kong |
| MSS04 - Mobile | Aunty Reply? Mom’s Food Search Engine on LINE | Unilever | Mindshare | Thailand |
| MSS04 - Mobile | Visa Rental Bike | Visa | OMD China | China |
| MSS05 - Social | Lucy the Robot | Double Robotics | Atomic 212° Group | Australia |
| MSS05 - Social | #EndAcidSale | Make Love Not Scars | Ogilvy & Mather | India |
| MSS05 - Social | Ariel - Share The Load | Procter & Gamble | BBDO India | India |
| MSS05 - Social | A for Anthem | The Akanksha Foundation | Ogilvy & Mather | India |
| MSS05 - Social | Great Chinese Names for Great Britain | VisitBritain & UKVI | Ogilvy & Mather | China |
| MSS06 - Media Innovation | Changing Room | C&A | Beijing Dentsu Advertising Co. | China |
| MSS06 - Media Innovation | Lucy the Robot | Double Robotics | Atomic 212° Group | Australia |
| MSS06 - Media Innovation | The Anti-Abuse Soundcheck | Foundation for Women | Dentsu Plus | Thailand |
| MSS06 - Media Innovation | The Face of Litter | Hong Kong CleanUp | Ogilvy & Mather Group | Hong Kong |
| MSS06 - Media Innovation | Breaker Benches | Nestlé | J. Walter Thompson | Philippines |
| MSS06 - Media Innovation | MILO Champions Band and App | Nestlé | OgilvyOne Worldwide | Philippines |
| MSS06 - Media Innovation | How KFC engaged Malaysia’s ‘skip generation’ using programmatic technology | QSR Brands | IPG Mediabrands | Malaysia |
| MSS06 - Media Innovation | Scoot Matrix | Scoot | Publicis | Singapore |
| MSS06 - Media Innovation | The Message from The Lungs | Thai Health Promotion Foundation | BBDO Bangkok | Thailand |
| MSS07 - Integrated Use of Media | Lucy the Robot | Double Robotics | Atomic 212° Group | Australia |
| MSS07 - Integrated Use of Media | Huggies Drypants | Kimberly Clark | Mindshare | Vietnam |
| MSS07 - Integrated Use of Media | Breaker Benches | Nestlé | J. Walter Thompson | Philippines |
| MSS07 - Integrated Use of Media | Ariel - Share The Load | Procter & Gamble | BBDO India | India |
| MSS07 - Integrated Use of Media | FutureChild | Unilever | MullenLowe | Singapore |
| MSS07 - Integrated Use of Media | Visa Rental Bike | Visa | OMD | China |
| MSS07 - Integrated Use of Media | Great Chinese Names for Great Britain | VisitBritain & UKVI | Ogilvy & Mather | China |
| MSS08 - Small Budget Media Campaign | #EndAcidSale | Make Love Not Scars | Ogilvy & Mather | India |
| MSS08 - Small Budget Media Campaign | Snickers Hungry Slip-Ups | Mars Food | BBDO and Proximity | Hong Kong |
| MSS08 - Small Budget Media Campaign | Beat the Mayweather | McDonald's | Leo Burnett | Philippines |
| MSS08 - Small Budget Media Campaign | Blockbuster Box | Pizza Hut | Ogilvy & Mather Group | Hong Kong |
| MSS08 - Small Budget Media Campaign | The Message from The Lungs | Thai Health Promotion Foundation | BBDO Bangkok | Thailand |
| MSS08 - Small Budget Media Campaign | A for Anthem | The Akanksha Foundation | Ogilvy & Mather | India |
| MSS10 - Media Strategy for National Brand Development | Gift the Gifter | Heineken | Publicis | Vietnam |
| MSS10 - Media Strategy for National Brand Development | Ariel - Share The Load | Procter & Gamble | BBDO India | India |
| MSS10 - Media Strategy for National Brand Development | A for Anthem | The Akanksha Foundation | Ogilvy & Mather | India |
| Category | Campaign | Advertiser | Agency | Country |
| DSP01 - Non-Alcoholic Beverages | Fanta Selfie | Coca Cola | Circus Digital | Vietnam |
| DSP01 - Non-Alcoholic Beverages | Mirinda Sarsi Being Nerdy is Being Cool | Suntory Pepsico Vietnam Beverage | Redder Advertising | Vietnam |
| DSP03 - Food Products | How Mini Oreo became an out of home snack in just one day? | Mondelez | FCB | Indonesia |
| DSP03 - Food Products | Hershey's Happygrams | The Hershey Company | MRM//McCann | Singapore |
| DSP03 - Food Products | Knorr Aunty Reply | Unilever | Mindshare | Thailand |
| DSP04 - Home Furnishing, Appliances, Maintenance & Household Products | Comfort Pure SoftTest | Unilever | Ogilvy & Mather | Singapore |
| DSP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries | I'm not Down | Unicharm | J. Walter Thompson | India |
| DSP05 - Pharmaceuticals, Beauty Products, Cosmetics & Toiletries | The Language of Hair | Unilever | Mindshare | Vietnam |
| DSP06 - Other Consumer Products (including durable goods) | Lucy the Robot | Double Robotics | Atomic 212° Group | Australia |
| DSP06 - Other Consumer Products (including durable goods) | Nike HKG Women Race - Better for it | Nike | Ogilvy & Mather Group | Hong Kong |
| DSP06 - Other Consumer Products (including durable goods) | UMOOD | Uniqlo | Isobar | Australia |
| DSP08 - Lifestyle | Ilha de Calma | Daman & Diu | Ogilvy & Mather | India |
| DSP08 - Lifestyle | Cat Street View | Hiroshima Prefecture | I&S BBDO | Japan |
| DSP08 - Lifestyle | Scoot Matrix | Scoot | Publicis | Singapore |
| DSP08 - Lifestyle | Infrequent Flyers | Tiger Airways | McCann | Australia |
| DSP08 - Lifestyle | Great Chinese Names for Great Britain | VisitBritain & UKVI | Ogilvy & Mather | China |
| DSP08 - Lifestyle | KFC - Beyond Number One | Yum! | Mindshare | China |
| DSP09 - Financial Services, Commercial Public Services, Business Products & Services | What's on your plate? | Citibank N.A. | Publicis Communi-cations | India |
| DSP09 - Financial Services, Commercial Public Services, Business Products & Services | DBS Chilli Paneer 2 | DBS Bank | SapientNitro | United States |
| DSP09 - Financial Services, Commercial Public Services, Business Products & Services | Digital & E-Commerce Engine - A Revolutionary Convergence | MasterCard | Digital Arts Network | Singapore |
| DSP09 - Financial Services, Commercial Public Services, Business Products & Services | NAB Footify Fanshake | National Australia Bank | Clemenger BBDO Melbourne | Australia |
| DSP09 - Financial Services, Commercial Public Services, Business Products & Services | Unitec New Zealand Teaches the Tertiary Sector a Lesson | Unitec | Republik | New Zealand |
| DSP11 - Corporate Image & Information | Recruiting is a team sport | GroupM | GroupM | Singapore |
| DSP12 - Charities, Public Health, Safety & Public Awareness Messages | #EndAcidSale | Make Love Not Scars | Ogilvy & Mather | India |
| DSS01 - Search | All Things Hair | Unilever | OgilvyOne Worldwide | Philippines |
| DSS02 - Website & Microsites | Kotex Overnight | Kimberly Clark | OgilvyOne Worldwide | Vietnam |
| DSS03 - Mobile (including Apps) | A Drive Back in Time | Audi | Publicis | Singapore |
| DSS03 - Mobile (including Apps) | PEDIGREE Found | MARS | Colenso BBDO | New Zealand |
| DSS03 - Mobile (including Apps) | How we used a child's voice on mobile to save lives | Maxis | IPG Mediabrands | Malaysia |
| DSS03 - Mobile (including Apps) | The Language of Hair | Unilever | Mindshare | Vietnam |
| DSS03 - Mobile (including Apps) | Visa Ride On | Visa Information System | BBDO and Proximity | China |
| DSS04 - Gaming | KFC - Beyond Number One | Yum! | Mindshare | China |
| DSS05 - Video | A Different Paris | Airbnb | TBWA\ Group | Singapore |
| DSS05 - Video | DBS Chilli Paneer 2 | DBS Bank | SapientNitro | United States |
| DSS05 - Video | Lucy the Robot | Double Robotics | Atomic 212° Group | Australia |
| DSS05 - Video | Stop Saying "NO", Experience the Power of "YES" with Your Child | Dutch Lady Milk Industries | IPG Mediabrands | Malaysia |
| DSS05 - Video | Gift the Gifter | Heineken | Publicis | Vietnam |
| DSS05 - Video | Perfume Portraits | Hindustan Unilever | J. Walter Thompson | India |
| DSS05 - Video | Resesh Flowershop experience | Kao Corporation | I&S BBDO | Japan |
| DSS05 - Video | #EndAcidSale | Make Love Not Scars | Ogilvy & Mather | India |
| DSS05 - Video | Dove Silky Smooth ASMR | Mars Food | BBDO and Proximity | China |
| DSS05 - Video | Nam Ngu - The Best Meal in The World | Masan Consumer | Redder Advertising | Vietnam |
| DSS05 - Video | Oreo Wonderfilled Bands | Mondelez | Carat | Singapore |
| DSS05 - Video | Together for a lifetime | Platinum Guild International | BBDO and Proximity | China |
| DSS05 - Video | Making Confidence Real for Men, Virtually | Procter & Gamble | BBDO and Proximity | China |
| DSS05 - Video | Using real time data to develop engaging videos for Malaysia's 'skip generation' | QSR Brands (M) Holdings | IPG Mediabrands | Malaysia |
| DSS05 - Video | Visa The Voice | Visa Information System | BBDO and Proximity | China |
| DSS05 - Video | Great Chinese Names for Great Britain | VisitBritain & UKVI | Ogilvy & Mather | China |
| DSS06 - Social | helloworldrelay | helloworld | OMD | Australia |
| DSS06 - Social | L'Oreal Puts Cannes In the Hand of Chinese Women | L'Oreal | Mindshare | China |
| DSS06 - Social | #EndAcidSale | Make Love Not Scars | Ogilvy & Mather | India |
| DSS06 - Social | Snickers Hungry Slip-Ups | Mars Foods | BBDO and Proximity | Hong Kong |
| DSS06 - Social | New Social Conversations for Challenger Premium Ice Cream | Nestlé | NuWorks Interactive Labs | Philippines |
| DSS06 - Social | Share The Load | P&G | FoxyMoron | India |
| DSS06 - Social | Scoot Matrix | Scoot | Publicis | Singapore |
| DSS06 - Social | Visa The Voice | Visa Information System | BBDO and Proximity | China |
| DSS06 - Social | Great Chinese Names for Great Britain | VisitBritain & UKVI | Ogilvy & Mather | China |
| DSS07 - Online Content (excluding Video Content) | Scoot Matrix | Scoot | Publicis | Singapore |
| DSS07 - Online Content (excluding Video Content) | Bango App | Unilever | Mindshare | Singapore |
| DSS07 - Online Content (excluding Video Content) | Great Chinese Names for Great Britain | VisitBritain & UKVI | Ogilvy & Mather | China |
| DSS08 - Other Digital Solutions | Coke Shelfie | Coca Cola | Isobar | China |
| DSS08 - Other Digital Solutions | Coke FX | Coca Cola | Isobar | China |
| DSS08 - Other Digital Solutions | CoDriver | General Motors | Isobar | Australia |
| DSS08 - Other Digital Solutions | The Face of Litter | Hong Kong CleanUp | Ogilvy & Mather Group | Hong Kong |
| DSS08 - Other Digital Solutions | Huggies Drypants | Kimberly Clark | Mindshare | Vietnam |
| DSS09 - Digital Innovation | Picture Full of Warmth | Fujifilm | BBDO and Proximity | China |
| DSS09 - Digital Innovation | PEDIGREE Found | MARS | Colenso BBDO | New Zealand |
| DSS09 - Digital Innovation | UMOOD | Uniqlo | Isobar | Australia |
| DSS10 - Digitally Integrated Campaign | Ilha de Calma | Daman & Diu Tourism | Ogilvy & Mather | India |
| DSS10 - Digitally Integrated Campaign | Picture Full of Warmth | Fujifilm | BBDO and Proximity | China |
| DSS10 - Digitally Integrated Campaign | Gift the Gifter | Heineken | Publicis | Vietnam |
| DSS10 - Digitally Integrated Campaign | The Language of Hair | Unilever | Mindshare | Vietnam |
| DSS10 - Digitally Integrated Campaign | Great Chinese Names for Great Britain | VisitBritain & UKVI | Ogilvy & Mather | China |
| Campaign | Advertiser | Agency | Country |
| Diving into Data for Narellan | Narellan Pools | Affinity | Australia |
| Generation ME ME ME | Nestle | MRM//McCann Manila | Philippines |
| Ralph Lauren: Crafting Personal Experiences | Ralph Lauren | Ogilvy & Mather Group | Hong Kong |
| Invisible Darkness | Chevron | SoHo Square Marketing | China |
| Coke Data Driven Content | Coca Cola | OgilvyOne Worldwide | Vietnam |
| Sharing data delivers 1 mil new subscribers for iflix in < 6 months | iflix | RadiumOne | Singapore |
| Scoot Matrix | Scoot | Publicis | Singapore |
| Psychoinformatica - When a saturated market helped us uncover 50% new TG! | Maxus | Maxus | India |
| Scoot Matrix | Scoot | Publicis | Singapore |
| iSync | Franklin Templeton Investments | iProspect | India |
| How KFC stole a burger-march on McD's using real time data | QSR Brands (M) Holdings | IPG Mediabrands | Malaysia |
|
Truecaller: Optimizing a TV plan on a real time basis to maximize app downloads |
True Software | ZenithOptimedia | India |
| Consumer Intent Modelling - Data Informing Content | Hyatt Chain | Ogilvy & Mather Group | Hong Kong |
| Mining Australia’s digital experience gap with SAP: a world-first study | SAP Australia | Howorth | Australia |
| All Things Hair | Unilever | OgilvyOne Worldwide | Philippines |
| Cathay Pacific's Personalisation Programme | Cathay Pacific | DigitasLBi | Hong Kong |
| Hyper personalisation - Personal Loan | Citibank | MEC Global | India |
| Doubling the Sales Conversion Through Understanding Consumer Via Data Analytics for Nissan | DongFeng NISSAN | AdMaster Technology Beijing | China |
|
Data-Driven Personalised Advertising Drives Customer Engagement and Sales for Leading Fashion E-tailer |
Fashion Valet | Sociomantic Labs | Singapore |
| Intel Banner Bookmarks | Intel | OMD | China |
| MILO Champions Band and App | Nestle | OgilvyOne Worldwide | Philippines |
| Tet Message | Unilever | Mindshare Asia Pacific | Vietnam |
|
Nanyang Business School attracts students from over 30 countries and increases its qualified leads by 77% through data & analytics |
Nanyang Technological University | Happy Marketer | Singapore |
|
Doubling the Sales Conversion Through Understanding Consumer via Merging the Online and Offline CRM Data for Nissan |
DongFeng NISSAN | AdMaster Technology Beijing | China |
| Sharing data delivers 1 mil new subscribers for iflix in < 6 months | iflix | RadiumOne | Singapore |
| Unilever Foods SEAA 360 Dashboard | Unilever | OgilvyOne Worldwide | Singapore |
|
OLX: Driving marketing accountability by making media more efficient for a brand with NO revenue stream |
OLX | ZenithOptimedia | India |
| McNOW | McDonald | TBWA\HAKUHODO | Japan |
| PROMIX - The right pill for your portfolio | Hindustan Unilever | Mindshare | India |
| Science of Engagement | BBC Global News | BBC Global News | Singapore |
| Sharing data delivers 1 mil new subscribers for iflix in < 6 months | iflix | RadiumOne | Singapore |
| UMOOD | Uniqlo | Isobar | Australia |
| Category | Campaign | Advertiser | Agency | Country |
| ECP01 - Retail (including Fashion, Food & Beverage, consumable products & durable goods) | Amazon - Show me more | Amazon | Orchard Advertising | India |
| ECP01 - Retail (including Fashion, Food & Beverage, consumable products & durable goods) | NIKE.COM Cross Devices Campaign | Nike | iClick Interactive Asia | Hong Kong |
| ECP01 - Retail (including Fashion, Food & Beverage, consumable products & durable goods) | Making Confidence Real for Men, Virtually | Procter & Gamble | BBDO and Proximity | China |
| ECP05 - Travel, Entertainment & Leisure | Scoot Matrix | Scoot | Publicis | Singapore |
| ECP05 - Travel, Entertainment & Leisure | Infrequent Flyers | Tiger Airways | McCann | Australia |
| ECS01 - User Experience | Sleep is Back | Love to Dream | Affinity | Australia |
| ECS01 - User Experience | Making Confidence Real for Men, Virtually | Procter & Gamble | BBDO and Proximity | China |
| ECS01 - User Experience | KFC - Beyond Number One | Yum! | Mindshare | China |
| ECS02 - Innovation | Commerce to individual | Nestle | Ogilvy & Mather | China |
| ECS02 - Innovation | Making Confidence Real for Men, Virtually | Procter & Gamble | BBDO and Proximity | China |
| ECS02 - Innovation | KFC - Beyond Number One | Yum! | Mindshare | China |
| ECS03 - Payment System | Shop-in-a-Box | Telekom | MullenLowe | Malaysia |
| ECS04 - Mobile & Apps | AccorHotels - Feel Welcome | AccorHotels | Airwave APAC | Singapore |
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