Simon Gwynn
Sep 10, 2018

Amazon unites advertising services under single brand, Amazon Advertising

The names Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform will be retired.

Amazon is retiring the names Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform in order to bring its advertising products together under a unified identity.

The three names will gradually disappear over the next few months, Amazon announced in a blog. The tech giant said that as its offer to advertisers had expanded, it had created complexity around its advertising brands.

The move follows Google’s decision earlier this year...

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