Campaign India Team
Jan 22, 2020

Amazon takes the #ClimatePledge in India

Goes electric for delivery in India through a video featuring CEO Jeff Bezos.

Amazon takes the #ClimatePledge in India

Amazon has announced a roll out of an electric-powered delivery fleet in India.

The announcement was made through founder, CEO and president, Jeff Bezos' Twitter handle.   

In the video, Bezos is driving one of the company's e-rickshaws. This comes after Amazon had announced an investment of US$1 billion into India during his recent visit to the country.   

It is part of Amazon's global climate pledge which was announced in September 2019. It aims to have 50,000 electric vehicles on the road by 2025, with an aim to double that number by 2030.   

Amazon placed an order for 100,000 electric delivery vehicles with Rivian in 2019. The order follows a US$440 million (approx Rs 3119.18 crore) investment made by the online shopping giant in the EV start-up earlier in the year. The India three-wheelers are separate from this order.

Source:
Campaign India
Tags

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.