Ad Nut
Apr 26, 2016

Alipay matches you to famous artists with face recognition technology

From Shanghai: 'Who art you' for Alipay by DDB China Group

Alipay matches you to famous artists with face recognition technology

Over the years, online payment has gone from security passwords to thumbprints and biometrics. To help illustrate Alibaba Alipay's latest face-recognition technology, the agency created “Who Art You”. It's a mobile game where users can log into the Alipay App, take a selfie, and have the system identify, wthin three seconds, three famous paintings out of 2,000 that closely match the person's face.

Ad Nut is curious what famous painting would most closely match this squirrel's face? However, Ad Nut also fears an accurate match would be unlikely and that further questions of identity would lead to an existential crisis. Why is Ad Nut writing a blog? Why does Ad Nut only eat walnuts? Why does Ad Nut only write in the third person? 


Chen Jidong, head of biometric technology, Alipay:

Compared with other verification methods, face recognition is more convenient.
DDB China has turned technology into art that engages consumers. This is not a traditional app, it’s a sophisticated piece of art.

Twelve Tong, vice president, DDB China Group:

Biological identification will change the way we interact and transact. We
wanted to explore what the future of mobile platforms look like. Face recognition
provides strong multifactor security with a seamless user experience. “Who Art
You” shows how we can use technology and art to engage consumers in a
clever and relevant way.





Chief Creative Officer: Tim Cheng
Executive Creative Director: Adams Fan
Senior Copywriter: Jana Chen
Group Head: Rebecca Liang
Senior Art Director: Allen Wang
Designer: Zhang Lei
Account Director: Hu Lei


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East



Related Articles

Just Published

1 hour ago

Google is not killing ID solutions, but has ...

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are.

3 hours ago

Agencies in APAC raced to ready themselves for ...

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

4 hours ago

Former R/GA exec Nicky Bell to lead Facebook ...

She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.

4 hours ago

Password-strength campaign gets a little personal

A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.