While IPG remains on top of the latest global Marketing M&A League table, Chinese e-commerce giant Alibaba, which recently acquired a minority stake in China's Focus Media Information Technology, has taken top spot in the APAC ranking and the second position globally.
Trimantium GrowthOps also appears in the APAC table for the first time following its acquisition of Asia Pacific Digital.
Globally, AT&T remains in third place, off the back of its AppNexus acquisition. The biggest move in August came from Omnicom, thanks to its acquisition of Credera. WPP is in 15th place, with 11 deals valued at $274 million.
To compile these tables, R3 reviews all public sources for M&A news across all marketing and media sectors on a monthly basis. The complete table covers all individual acquisitions, more than can be featured in this summary report. R3 applies a consistent multiplier to the estimated revenue of all agencies acquired based on the reported percentage required. Regardless of earn out terms, R3 assumes full sale amount of acquisitions at time of sale. For more details, write to [email protected].
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