Alibaba Group has appointed MediaCom as its overseas media strategy and buying agency for Tmall World, Alibaba Cloud, Dingtalk, Lazada, and Taobao International.
Alibaba has previously signalled that it has plans to rapidly expand its e-commerce network abroad. Its latest move was in June when it opened its first Southeast Asia office in Kuala Lumpur.
Tmall World is the initial priority for Alibaba while the company also looks at expanding outside...
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