Staff Reporters
Sep 14, 2020

Alibaba appoints Mindshare as China media agency

GroupM agency to take over Alibaba Group's homeland account.

Alibaba appoints Mindshare as China media agency

Chinese ecommerce giant Alibaba Group has appointed GroupM's Mindshare China as its media agency for its home market of Mainland China after a competitive pitch.

The appointment, effective September 1, includes all media planning and strategy for China's biggest retailer.

Alibaba cited Mindshare’s "provocative and innovative strategic solutions", as well as its comprehensive data tools, as reasons for the appointment.

Alibaba Group CMO Chris Tung said: "As one of the world’s most innovative companies, we looked for an industry-leading partner. As the world’s most awarded media agency, we found that in Mindshare China. We look forward to creating cutting-edge, industry-leading work together with our new partner."

Amrita Randhawa, the Asia-Pacific CEO of Mindshare and executive chair for Mindshare China, commented: "The opportunity to work with the Alibaba Group – a world leader in innovation – is a privilege. We are grateful for the opportunity and look forward to creating many firsts together."

Related Articles

Just Published

1 hour ago

See the full winners results from the APAC Effies

BMF Sydney and ALDI Australia take the Grand Effie for their entry, Loyalty Pointless Points, while Ogilvy was crowned Agency Network of the Year.

1 day ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

1 day ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

1 day ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.