Yiling Pan
Aug 3, 2017

Alibaba and Tencent’s fight over Chinese cashless spenders escalates

Rivals provide real-money discounts and deals during 'cashless week'.

As the concept of “going cashless” heats up in Chinese society, the country’s two leading mobile payment giants, WeChat Pay and Alipay, have pushed out marketing campaigns to further promote their respective payment apps to be the top destination for Chinese consumers looking to settle their cashless deals.

On July 31, Alipay under Alibaba Group announced that it was naming the week beginning August 1 “Cashless Week” on the same day, We...

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