ALDI has flirty fresh fun with fruit and other foods

ALDI openly admits that "shoppers have their doubts" about its produce section, but these five cheery spots intend to overcome that reticence by showing that the grocery chain adores its fruits and veggies.

Although puzzled that there is no nut-related spot, Ad Nut likes that each ad features an original musical number with amusing lyrics.

Said BMF creative director Alex Derwin: “If you’re trying to show everyone how much you love tomatoes it makes total sense to write a love song to them, then shoot a Boyz 2 Men style music video in their honour.” 

Ad Nut also enjoyed the banana commercial:

Check out this playlist for the full suite of spots.

CREDITS

Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Art Director: Nicole Hetherington
Copywriter: Simon Fowler
Designer: Lincoln Grice
Strategic Planner: Ali Tilling
Client Services Director: Dan Lacaze
Senior Account Director: Aisling Salmaggi
Account Director: Hayley Basham
Agency Producer: Fiona Gillies
Director: Christopher Hill
Producer : Jodi Matterson
Production Company: Exit Films
Post Production: AltVfx
VFX Supervisor: Jay Hawkins @ Alt VFX
Editor: Stuart Bowen
Music:  Rumble Studios
Sound Production: Rumble Studios
DoP: Lachlan Milne

 

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