Ad Nut
Apr 22, 2016

Airbnb to travellers: Don't go there

Global campaign: 'Live there' for Airbnb by TBWA\Chiat\Day

Airbnb to travellers: Don't go there

Ad Nut's friends at Campaign US write

In its largest global branding effort to date, Airbnb is positioning the travel experience offered by its community as living like the locals do. A new commercial from TBWA\Chiat\Day encourages people not to travel to cities like Paris, New York or Tokyo but to "Live There." The company has emphasized the local authenticity offered by its hosts in past campaigns, and most recently showcased unique options for the more adventurous traveler, including an underwater room surrounded by sharks and, in a cross-promotion for Disney’s Jungle Book, a treehouse. In addition to the TV spots, the campaign includes digital, out of home and print. An updated app offers new personalization options and guidebooks curated by Airbnb hosts.


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East



Related Articles

Just Published

9 hours ago

Cannes Lions 2023: Judges must raise the standard ...

Purpose work will still be prominent this year, but it needs more scrutiny in the judging room, creatives agree.

10 hours ago

Target ranked as top brand in support of LGBTQIA+ ...

The survey took place after Target removed some items from its Pride merchandise following a backlash.

10 hours ago

Clean Creatives pitches in on anti-Shell movement

Group released a guide on pushing back against agencies pitching for the Shell global media account.

10 hours ago

Advice to LGBTQ+ friendly brands: be prepared

Pride can sometimes come before a fall.