Erik Hallander
Jan 6, 2017

AI is sneaking into marketing in small, invisible, ways

All the signs point to 2017 being the year that AI will start to impact marketing, but not in the flashy or apocalyptic way predicted.

Editor's note We'll be featuring 2017 Outlook content from the latest issue of Campaign all this week. Subscribers can see it all now in the emagazine.

Despite futurists, analysts and agencies having done their best to convince us that 2016 was the year of VR, we’re still a while away from it having genuine consumer impact. Don’t get me wrong, I’m impressed by the growth and talk of VR this...

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