Emily Tan
Apr 18, 2017

AI: A creative's worst enemy or best friend?

AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future.

Artificial intelligence algorithms can now replace social media marketing agencies, paint a new Rembrandt, project the image of a perfect mother, compose commercially viable music and even direct ads, trailers and short films. Just how worried should creatives be

According to Matt Webb, global chief technology officer at Mirum, an AI algorithm is theoretically capable of mining data from a brand and a brief and combining it with information gathered to solve problems. In...

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