Subramaniam is taking on the leadership baton from Jek Tan, who is planning to move overseas in the near future for personal reasons.
“[Tan] has achieved many successes with our team over the last two years,” said Steve Hsia, CEO of Agenda Group in the market. “To accelerate and further build on these achievements, Subramaniam brings with him extensive knowledge and experience to continue delivering unrivalled strategic excellence to our clients in Malaysia.”
Subramaniam is currently based at Wunderman International India, playing a key role as country lead for Team Microsoft India. He has been instrumental in managing the local digital and relationship marketing as well as global campaign rollout for Microsoft in India.
He has also been actively involved in leading communication and digital strategies with a focus on consumer brands. The appointment will see him transferred to Agenda Kuala Lumpur to lead its operations and further boost the Wunderman network offering in Malaysia.
Subramaniam has more than 20 years of industry experience. He has been with the WPP Group for 14 years, working at Ogilvy Advertising, JWT and Wunderman, heading teams for clients such as Microsoft, Unilever, Suzuki, British Petroleum, SAB Miller and Titan.
He was previously the regional marketing manager of JobStreet.com in Malaysia.
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