Staff Reporters
Mar 19, 2019

Agency Report Card 2018: Initiative

Initiative branded 2018 'The year of the comeback', but did the agency live up to its billing?

Hotlink Malaysia

We assess Initiative's 2018 performance in APAC, based on results, innovation, creative output, awards, staff development, diversity and leadership. See all of the 2018 Agency Report Cards.

With such a radical overhaul taking place at Initiative in 2017, maintaining the agency’s success and development in 2018 was a key goal. Clarity in leadership came with...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Genesis and Six Degrees combine under BCW India
Premium
12 hours ago

Genesis and Six Degrees combine under BCW India

Burson Cohn and Wolfe completes 100 per cent acquisition of Six Degrees BCW

Premium
Without cookies, what are the targeting options for advertisers in APAC?
Premium
17 hours ago

Without cookies, what are the targeting options for ...

Online IDs, panel-based attribution, browser segmented-audiences, contextual targeting—there's a handful of solutions being touted as the answer to cookies' imminent demise.

Premium
Take this Subaru and call me in the morning
Premium
18 hours ago

Take this Subaru and call me in the morning

Clever campaign treats a car as if it were a prescription medicine.

Premium
Energy drink spotlights Vietnam's everyday heroes
Premium
18 hours ago

Energy drink spotlights Vietnam's everyday heroes

The TVC for M-150's Vietnam debut, by DDB and Tribal Worldwide, carries more meaning than you might realise.