Staff Reporters
Mar 19, 2019

Agency Report Card 2018: APAC holding company rankings

See which advertising and media holding companies surged ahead in Asia-Pacific, and which declined. Plus: Data visualisations of holding-company revenue and market cap over the last several years.

Agency Report Card 2018: APAC holding company rankings

This report, compiled by R3, is published in connection with Campaign Asia-Pacific's 2018 Agency Report Card feature.

Holding group 2018 APAC revenue (US$m) 2017 APAC revenue (US$m) Change (%) Key agencies
WPP 2,815 2,752 2.3 Ogilvy, J Walter Thompson, Y&R, Grey, GroupM
Omnicom 1,881 1,712 9.9 DDB, BBDO, TBWA, OMG
Publicis 1,291 1,309 -1.4 Saatchi & Saatchi, Publicis, Leo Burnett, BBH, Publicis Media
Dentsu 6,469 6,336 2.1 Dentsu, Carat, Vizeum, Isobar
IPG 909 877 3.6 McCann WorldGroup, MullenLowe, FCB, Mediabrands
Havas 218 216 0.9 Havas Worldwide, Havas Media
HHD 2,915 2,515 15.9 Hakuhodo
MDC 55 21 161.9 Anomaly, KBS, 72 & Sunny
Bluefocus 1,223 868 40.9 Blue Digital, We Are Social
Cheil 551 556 -0.9 Cheil, Iris, Bravo
ADK 656 656 0.0 ADK, Drill
Edelman  121 119 2.1 Edelman , Zeno 
M&C Saatchi 104 99 5.0 M&C Saatchi
Enero 82 79 3.5 BMF, Jigsaw, Naked
Project Worldwide  84 77 8.7 George P Johnson 
Wieden+Kennedy  50 45 11.9 Wieden+Kennedy
ICLP  34 31 10.2 ICLP
Next Fifteen 23 20 15.0 Text 100 / Bite 
Engine  20 20 1.0 Calling Brands 

All revenue is from company reports, estimated by R3 for full year 2018
Conversions to US$ are as of 31 December 2018.

In case you're interested, R3 recently compiled these visualisation of global holding company revenue from 2013 through 2018 and global holding-company market capitalisation from 2011 through 2018:


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