Ogilvy has spent 2017 in transformation. The company’s Next Chapter’ strategy, instigated to present clients with a more streamlined structure that offers easier access to expertise, has made fast progress in Asia compared to other regions and every market here was operating as one agency by year-end.
APAC co-CEOs Chris Reitermann and Kent Wertime say the changes are by no means done and dusted. Despite impressive efforts to celebrate the launch across markets with...
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