Staff Reporters
Mar 19, 2018

Agency Report Card 2017: MullenLowe

We assess MullenLowe's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

A year of significant upheaval is the best way to describe MullenLowe’s 2017, or as APAC MullenLowe Group head Vincent Digonnet told us, “dramatic transformation”. That neither of the agency’s regional heads listed in last year’s report card are still around is a clear sign of the big changes that have taken place.

The list of shifts is very big. Joseph George quit MullenLowe Lintas in July after 26 years with the...

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