Staff Reporters
Mar 19, 2018

Agency Report Card 2017: M&C Saatchi

We assess M&C Saatchi's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Richard Morewood had his work cut out for him to raise the profile of MC Saatchi when he came on board as regional CEO in January 2017. The network has always prided itself on being localfronted by local talent and working with local brands, rather than touting big MNC wins. Each of its offices in Singapore, Tokyo, Kuala Lumpur, New Delhi, Sydney and Melbourne operate as individual companies similar to a startup model. Even so, a...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
AOI Pro names a new president
Premium
18 minutes ago

AOI Pro names a new president

Hajime Ushioda replaces Yasuhito Nakae from January.

Premium
Re.Con: a first look at the series speakers
Premium
9 hours ago

Re.Con: a first look at the series speakers

Re.Con deep-dives into market-specific issues and topics affecting digital marketers.

Premium
Airbnb hires Musa Tariq for experiences marketing role
Premium
10 hours ago

Airbnb hires Musa Tariq for experiences marketing role

Tariq left Ford earlier this year and has been working as an advisor since.

Premium
Asia’s financial crises and recessions
Premium
10 hours ago

Asia’s financial crises and recessions

The ’97 crisis better-prepared the region for the global financial crisis in 2008-09.