Staff Reporters
Mar 19, 2018

Agency Report Card 2017: M&C Saatchi

We assess M&C Saatchi's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Richard Morewood had his work cut out for him to raise the profile of MC Saatchi when he came on board as regional CEO in January 2017. The network has always prided itself on being localfronted by local talent and working with local brands, rather than touting big MNC wins. Each of its offices in Singapore, Tokyo, Kuala Lumpur, New Delhi, Sydney and Melbourne operate as individual companies similar to a startup model. Even so, a...

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