Havas Creative had a good year in 2017, winning the second biggest pitch in APAC after wresting back Hershey in China that it had lost the year before. It made a breakthrough in South Korea through the integrated creative AOR win of BMW over McCann and DDB, having been a smaller player in the market that it entered in 1994.
Across the region, Havas Creative recorded over 80 new business wins with a...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events