Greg Paull
Apr 24, 2014

Agency, position thyself

Agencies are great at positioning their clients. Themselves...not so much.

Greg Paull

In one of my favourite scenes from Monty Python’s Life of Brian, the titular “messiah” character, played by Graham Chapman, tries to explain to the masses that they are all unique, all individual and all different. One wag shouts back, “I’m not”

I was reminded of this line when we finished and published our R3 Campaign Agency Family Tree, a labour of love covering more than 500 agencies across multiple disciplines, markets and...

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