“There is no medicine like hope, no incentive so great, no tonic so powerful as expectation of something tomorrow.” Orison S. Marden
Clients are very much aware that the market place has changed. They demand that their agencies are forward thinking and innovative, and that also means being at the forefront of technology and new media. As they question the return on their advertising investment, agencies struggle to prove their value. Clients’ expectation of accountability...
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