Jul 16, 2004

After 26 years, Abrera retires from McCann

Emily Abrera has retired as chairman of McCann-Erickson Philippines, and has been succeeded by the agency's chief executive officer, Patricia Arches.

Abrera joined McCann Erickson in 1978 as creative group head. Her rise was meteoric, establishing her as one of the country's finest creatives. With the combined force of Abrera and her predecessors Don Dillon and Ray Dempsey, McCann was catapulted to the number one spot in 1987 by winning the San Miguel Beer account. McCann has remained at the top since then. It continues to handle San Miguel, Coca-Cola, Unilever and Globe Telecom. ...

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