Barry Lustig
Mar 23, 2018

Advertising's 'big short'

As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.

WPP’s stock has been hammered in recent weeksas have its competitors. Yes, there are likely failures in WPP’s overall strategy. Slowness to consolidate its brands and back-office operations, as well as its overall acquisition strategy, are known points of weakness. At the same time, it’s also true that media markets have changed fundamentally and many of their most important clients are under pressure from new competitors as well as activist investors.

As...

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