Ad Nut
Mar 11, 2016

Adorable germs drive 'viral' spread of healthy message

From Singapore: 'Germs roll call', for National Security Co-ordination Secretariat (NSCS) by Ogilvy Public Relations and Hogarth & Ogilvy Singapore

Adorable germs drive 'viral' spread of healthy message

Government videos don't exactly have a stellar history in the region, and Singapore especially has a reputation for producing howlers (see No. 1 on our list of 2014's 'most perplexing' ads, for example).

Which is why Ad Nut is impressed that this animated work about the spread of germs, of all dull topics, is reasonably fun to watch and has attracted nearly 450,000 views on Facebook as of this moment.

Germs Roll Call

Do you know why germs love us?If you did, maybe you or those around you wouldn't get sick as often. Let the germs show you why:

Posted by Let's Stand Together on Tuesday, March 1, 2016

 

The campaign has launched a second video (below), and Ogilvy PR promises that it has saved best for last in a third film in the pipeline after that.

The Free Ride

Sharing isn't always caring. Have you shared in this uncaring way before?If you're sick, stay home. The germs go out when you go out. #LetsStandTogetherSG

Posted by Let's Stand Together on Monday, March 14, 2016

 

CREDITS

National Security Coordination Secretariat
Willis Lim
Yen Yen Chin
Umadevi KANAGALINGAM
Haleemathul FAZEELA

OgilvyEngage, Ogilvy Public Relations, Singapore
Michelle Li
Azwar Ghazali
Liyana Soh
Claudio Chock
XiaoQi Heng

Hogarth&Ogilvy Singapore
Executive Creative Director - Shayne Pooley
Producer - Kit Yee Chow
Project Manager - Suliana Abdullah
Project Manager – Michael Simpson
Head of Art - AikLeng Tan
Head of Copy - Nicholas Cocks

Production
Animation House - Cirkus, New Zealand
Animation Director - Romain Borrel, Cirkus
Audio House - Fuse Adventures in Audio

Voice actors
Narrator and Pneumonia - Petrina Kow
Influenza - Mervyn Goh
Hand Foot Mouth Disease - Mohamed Rafi Bin Abu Bakar
Sergeant - Fish Chaar CK
Tuberculosis - Suhaimi Yusof
Wife - Evon Loh

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

43 minutes ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

58 minutes ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

1 hour ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

1 hour ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.