Government videos don't exactly have a stellar history in the region, and Singapore especially has a reputation for producing howlers (see No. 1 on our list of 2014's 'most perplexing' ads, for example).
Which is why Ad Nut is impressed that this animated work about the spread of germs, of all dull topics, is reasonably fun to watch and has attracted nearly 450,000 views on Facebook as of this moment.
The campaign has launched a second video (below), and Ogilvy PR promises that it has saved best for last in a third film in the pipeline after that.
National Security Coordination Secretariat
Yen Yen Chin
OgilvyEngage, Ogilvy Public Relations, Singapore
Executive Creative Director - Shayne Pooley
Producer - Kit Yee Chow
Project Manager - Suliana Abdullah
Project Manager – Michael Simpson
Head of Art - AikLeng Tan
Head of Copy - Nicholas Cocks
Animation House - Cirkus, New Zealand
Animation Director - Romain Borrel, Cirkus
Audio House - Fuse Adventures in Audio
Narrator and Pneumonia - Petrina Kow
Influenza - Mervyn Goh
Hand Foot Mouth Disease - Mohamed Rafi Bin Abu Bakar
Sergeant - Fish Chaar CK
Tuberculosis - Suhaimi Yusof
Wife - Evon Loh
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