Babar Khan Javed
Jan 23, 2018

Adobe Experience Cloud adds support for Hadoop data

At the National Retail Federation in New York, Adobe announced a series of updates for the Adobe Experience Cloud, all of which focused on augmenting personalisation.

Screenshot from an Adobe Campaign demo video.
Screenshot from an Adobe Campaign demo video.

Advertisers and agencies that rely on Adobe Experience Cloud for email marketing will now be able to access the Hadoop big-data framework for campaign depth.

Announced at NRF 2018 in New York, the update is part of a series of changes for Adobe Campaign, the digital marketing tool that allows users to personalise campaigns online and offline.

Marketers will be able to access advanced segmentation and personalisation due to the integration of Hadoop in Adobe Campaign, relying on the open-source framework for data storage and processing on commoditised software.

The email marketing capabilities of Adobe Campaign include email automation, predictive open rates, Sensei-enabled subject line suggestions, and multilingual support. The Hadoop connector has the potential to offer users access to a data funnel that adds to email marketing.

In an announcement blog post, Matthew Rawding, the product marketing manager for Adobe Campaign, said that the Hadoop connector “gives marketers easy access to their big data to use how they see fit, opening new ways to personalize and thus drive better experiences.”

Prior to this announcement and upgrade, advertisers and agencies would previously rely on their technical teams to custom build their integrations for Hadoop data, while Adobe only offered native integrations with database vendors such as Oracle, Netezza, Teradata, and SQL Server.

Tags

Related Articles

Just Published

2 hours ago

Mother's first H&M work is a love letter to young ...

From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.

3 hours ago

Lego Group invites adults to play as it launches ...

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

3 hours ago

The industry’s two-faced stance on climate change

Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.

2 days ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.