David Blecken
Mar 28, 2017

ADK aims to be more 'experimental'

The company is investing in what it sees as leading-edge technology services for brands.

ADK aims to be more 'experimental'

ADK is hoping to fashion itself as a leader in ‘experimental design’ through an investment in 1-10imagine, a Kyoto-based company specializing in technology such as VR, AR and mixed reality (MR).

In a statement announcing the acquisition, ADK noted that such technology has strong potential for growth and is attracting interest from brands in a range of sectors from sports to education.

ADK sees joining the “technology bandwagon” as a way to expand its business “aggressively”.

“As a new brand experimental approach, [experimental design] is playing an increasingly prominent role in [the] consumer activation business that ADK has advocated,” the statement says.

1-10imagine is part of 1-10 Group, which owns a range of tech-oriented companies and played a role in the development of SoftBank’s Pepper, an ‘emotional’ robot. ADK will take 49 percent ownership of the subsidiary and assign two directors to its board.

Source:
Campaign Japan

Related Articles

Just Published

22 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

22 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

22 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

23 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.