Adidas launches HK Olympic push

Featuring athletes both from the mainland (such as footballers Zheng Zhi and Ma Xiaoxu) and Hong Kong (table tennis stars Li Ching and Ko Lai Chak), the integrated campaign seeks to unite the Chiense people in cheering for the featured athletes.

TBWAChina oversaw the creative work, while Carat handled media planning and buying. Beside two versions of the TVC, the campaign will run across out of home, digital, print and point of sale.