Gideon Spanier
Jan 6, 2020

Adam Smith, GroupM's media forecasting guru, dies aged 58

Expert used intellect and wit to explain global trends for WPP.

Smith: spent 14 years at GroupM

Adam Smith, the futures director at GroupM, has died at the age of 58.

Smith spent 14 years at GroupM, the media buying arm of WPP. He launched its global forecasting practice in 2006 and built its reputation for market-leading research at a time when the internet was transforming consumption habits and media agencies were changing from local to global operations.

He was responsible for This Year Next Year...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Happy new year!
Premium
4 days ago

Happy new year!

Sincere wishes for a happy and prosperous Year of the Rat. (See you in a few days.)

Premium
5 trends for marketers to watch in the Year of the Rat
Premium
4 days ago

5 trends for marketers to watch in the Year of the Rat

From customer experience to data and purpose, VMLY&R leaders pick out the important trends marketers should watch in the new year.

Premium
Why Asia's future CMOs will deliver much more than marketing
Premium
4 days ago

Why Asia's future CMOs will deliver much more than ...

"CMOs will be a control tower between marketing, IT, innovation, finance, supply chain."

Premium
How Verizon and Starhub drove cost-effective sales of Samsung's Note 9
Premium
4 days ago

How Verizon and Starhub drove cost-effective sales ...

CASE STUDY: Predictive techniques led to a cost per acquisition (CPA) one-eighth that of standard lookalike targeting.