David Blecken
Aug 30, 2011

Ad Stars chairman aims to strengthen Korean creative with online insight exchange

BUSAN – Hwan Jin Choi (pictured), chairman of the Ad Stars, a Busan-based international advertising festival, speaks exclusively to Campaign about the future of the event, and the industry's prospects in Asia.

Choi says Ad Stars aims to highlight the cultural value of advertising

Ad Stars, the Busan-based international advertising festival, drew to a close on Saturday with the awarding of two Grands Prix one to Publicis Indonesia for its Mud flow’ outdoor campaign, and the other to the Tokyu Agency for the Japan World Cup’, an initiative to reignite interest in horse racing among Japanese youth.

While at the event, which does not generate revenue from entry fees but receives government support, Campaign spoke to the chairman of...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 3175 1913


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Shaving-product maker gives men permission to cry (but only in extreme cases)
55 minutes ago

Shaving-product maker gives men permission to cry ...

THE WORK: 'Man enough' for Gillette India by Grey Group.

Facebook adds whitelisting to brand safety suite; admits it will 'never be perfect'
1 hour ago

Facebook adds whitelisting to brand safety suite; ...

The platform is rolling out more rigorous brand-safety controls in acknowledgement it will "never be perfect" at removing harmful content.

Ampverse launches creator fund and talent management arm
1 hour ago

Ampverse launches creator fund and talent management...

The two-month old company is launching two new business units to identify and nurture up-and-coming esports and gaming creators.

Have yourself a cherry little Christmas
1 hour ago

Have yourself a cherry little Christmas

THE WORK: 'Where the locals matter' for IGA by The Core Agency.