David Blecken
Aug 30, 2011

Ad Stars chairman aims to strengthen Korean creative with online insight exchange

BUSAN – Hwan Jin Choi (pictured), chairman of the Ad Stars, a Busan-based international advertising festival, speaks exclusively to Campaign about the future of the event, and the industry's prospects in Asia.

Choi says Ad Stars aims to highlight the cultural value of advertising

Ad Stars, the Busan-based international advertising festival, drew to a close on Saturday with the awarding of two Grands Prix one to Publicis Indonesia for its Mud flow’ outdoor campaign, and the other to the Tokyu Agency for the Japan World Cup’, an initiative to reignite interest in horse racing among Japanese youth.

While at the event, which does not generate revenue from entry fees but receives government support, Campaign spoke to the chairman of...

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