Ad Nut
Jul 8, 2015

Ad for Smart cars is so f$%king stupid (and NSFW)

From the US: 'Swearing kids' for Smart

Ad for Smart cars is so f$%king stupid (and NSFW)

Warning: The video contains foul-mouthed kids.

Ad Nut isn't against uttering a few choice words now and then, but can't understand who thought this was a good idea. Setting aside the swearing kids, the ad doesn't even make sense. Is parking an oversized car the only thing likely to make a mom or dad swear? 

Via our colleagues at Brand Republic, who expressed similar consternation

 

Tags

Related Articles

Just Published

34 minutes ago

M&C Saatchi rejects improved bid from AdvancedAdvT

Vin Murria wants to add two board directors, including COO.

9 hours ago

Should brands continue to take a stance in Asia's ...

After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.

10 hours ago

Women Leading Change Awards 2022: Call for entries

Get started now on your entries for the sixth-annual awards honouring business leaders, change-makers, trailblazers, and rising stars. The early-bird deadline is February 25.

10 hours ago

WFA offers guide for DEI-conscious media planning ...

DEI is not just a task for creative and HR teams, the guide's authors argue: Planning and buying choices play a critical role in supporting diverse voices and controlling whether hate speech and misinformation get funded.