Staff Writer
Mar 6, 2019

Accor launches new lifestyle brand

Tribe currently has a property in Perth which features facilities such as a co-working space.

Accor has acquired Tribe, a mid-scale lifestyle brand which currently has a 126-room property in Perth, Australia. The brand is currently planning 10 openings by 2022 across Europe and APAC, which will bring the total number of rooms to 1,700.

To cater to the FIT market and a need for less homogeneous options for business travellers, the brand focuses on creative areas through design and crafted furnishings. It also replaces frills for essentials such...

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