From the US: '#AbsolutNights' for Absolut by Sid Lee
Ad Nut is admittedly not the target audience for this music video featuring EDM band Empire of the Sun. That said, both the song and video seem to go on forever without anything interesting happening. At all. Ad Nut ended up in a stupor that Ad Nut only wished had been brought on by excessive vodka consumption.
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Everyone loves a good stunt. But they can get tiresome after a while if they don’t align with a brand’s broader goals.
Launching a new type of chip isn't normally the sexiest update, so Samsung teamed up with Bartle Bogle Hegarty to hype it up to the gaming community, with a high-octane metaphorical mobile game marketplace.
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FMCG, tech and government sectors saw significant year-on-year growth.
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Recent high-profile chief marketer departures underscore the growing complexity of the job.
