Ad Nut
Sep 23, 2015

Aaron Kwok brings star power to AIA HK online film

From Hong Kong: 'Love is in Every Moment', for AIA by Uth Creative Group with Suchfilms and Milk + Honey Films

Aaron Kwok brings star power to AIA HK online film

This eight-plus-minute film has its origins in a true story about a Hong Kong man who took his 3-year-old daughter on an 11-day bicycle tour of Taiwan, an act that somehow did not end in insanity and instead created "priceless memories" (the company assures us). Hong Kong actor/singer Aaron Kwok stars in the shot-on-location film alongside an adorable sprite identified only as Peony. 

It's well-made and cute, and Ad Nut isn't made of stone. So yes, it's mildly touching. doesn't make Ad Nut want to run out and buy insurance. Moreover, one must wonder when touching, long-form videos (often about father-daughter relationships) on behalf of insurance companies will start to become indistinguishable and thus not very effective—especially when they appear amongst touching long-form videos about family relationships on behalf of travel retailersrestaurant chains, telecom service providers and makers of underwear.


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

19 hours ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

19 hours ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

20 hours ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

20 hours ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.