People and companies
The arrival of strategy specialist Eric Einhorn to helm McCann WorldGroup and PR veteran Serge Dumont to a senior Omnicom role sets up 2006 as a key year for the major groups seeking a sound footing in Asia.
Brands and marketing
Two major media moves ring in 2006. Nokia signs up MediaCom, demonstrating a mastery of conflict management by GroupM, with four other mobile brands in its fold.
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events