Ad Nut
Oct 29, 2015

A valiant but probably futile attempt to save Barbie

From the US: 'Imagine the possibilities' for Barbie (Mattel) by BBDO

A valiant but probably futile attempt to save Barbie

This ad is quite entertaining in its attempt to make an empowering argument for Barbie, who has fallen on hard times. Ad Nut is highly doubtful that people will buy the argument, however. After all, young girls don't need unrealistically proportioned dress-up dolls to imagine themselves as football coaches, university professors or veterinarians.  

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Tags

Related Articles

Just Published

3 hours ago

Crafty beer campaign in Vietnam swaps cheap brews ...

Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.

3 hours ago

Move and win roundup: Week of November 28, 2022

Plus, news from Samsung, Xiaomi, The One Centre, Bonsey Jaden, and more to come in Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

3 hours ago

It’s time to get intentional with sustainability ...

Even if climate stories are not considered ‘sexy’ by publications, comms professionals have a big role to play, according to a senior consultant at Mutant