Jul 16, 2004

A hint of change in the air

In the last 12 months, Asia-Pacific's elite earners showed an increased appetite for international daily newspapers ... and cartoons, as Jo Bowman discovered

The region's richest consumers are increasingly turning to international newspapers for their daily serving of news and commentary, with all four regional dailies showing growth in the latest PAX survey, conducted by Synovate.

While their combined readership across all 10 markets measured still pales in comparison to the likes of Time and Newsweek, theirs was the only category in which all titles showed growth in the average number of people reading each issue.

The Financial Times, with its...

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