From the US: 'Look Out World' for Simmons Beautyrest by KBS
As Ad Nut's US colleagues report:
Mattress company Simmons' new ads by KBS feature people who had a good night's sleep — and want to tell you about it. Each ad features a protagonist enamored with their slumber. In one, a woman is endlessly spraying champagne to celebrate her restful night. In another, a man with a bullhorn announces in a Howard Beale-esque diatribe why he is smitten with his mattress — much to his neighbors' chagrin.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
As part of Lesbian Visibility Week, the movement’s director says brands whose adspend drives the culture wars should expect to be shunned by the whole LGBTQIA+ community.
Health Influence will combine Ogilvy PR’s global influencer team with experts from Ogilvy Health.
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
