As Ad Nut's US colleagues report:
Mattress company Simmons' new ads by KBS feature people who had a good night's sleep — and want to tell you about it. Each ad features a protagonist enamored with their slumber. In one, a woman is endlessly spraying champagne to celebrate her restful night. In another, a man with a bullhorn announces in a Howard Beale-esque diatribe why he is smitten with his mattress — much to his neighbors' chagrin.