Ad Nut
Jun 8, 2015

A good night's sleep is worth celebrating: Beautyrest

From the US: 'Look Out World' for Simmons Beautyrest by KBS

A good night's sleep is worth celebrating: Beautyrest

As Ad Nut's US colleagues report

Mattress company Simmons' new ads by KBS feature people who had a good night's sleep — and want to tell you about it. Each ad features a protagonist enamored with their slumber. In one, a woman is endlessly spraying champagne to celebrate her restful night. In another, a man with a bullhorn announces in a Howard Beale-esque diatribe why he is smitten with his mattress — much to his neighbors' chagrin.

Related Articles

Just Published

4 hours ago

How FMCG giants defied Covid downturn to up ...

Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.

4 hours ago

WPP, Publicis and Unilever back industry-wide plan ...

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

4 hours ago

Indian media industry bodies face-off against ...

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

8 hours ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.